Deutsche Hospitality signs contract for the first hotel in India

German company Deutsche Hospitality, the umbrella brand for the companies of Steigenberger Hotels AG is adding India to its hospitality portfolio. A joint venture was announced between MBD Group, India’s largest education and leading hospitality company and Deutsche Hospitality, the largest German chain of hotels and resortsin 2016. Zephyr, the MBD Steigenberger Hotel, and Apartments will open […]

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Amazon to ‘nurture’ women entrepreneurs in Nagaland

Amazon India has partnered with the Nagaland Government and the National Skill Development Corporation (NSDC) to enable women entrepreneurs in the state to sell their products online.  Under the partnership, Amazon.in will conduct extensive training and skill development workshops to help women entrepreneurs in Nagaland understand nuances related to online selling. Amazon India aims to

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Ola introduces ‘Senior Citizen Mobility Program’; to offer 50 pct discounts

Ola has announced a first-of-its-kind initiative for Senior Citizens in Pune, making mobility more accessible and affordable for them. Senior citizens under Ola’s Senior Mobility program can avail a discount of 50% on first 10 Ola cab rides every month & a discount of flat 20 percent on all Ola Auto rides. These discounts can

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Amazon ropes in YouTubers Kanan, Biswa, Azeem, Sapan for comedy specials

AmazonPrime Video India has roped in Only Much Louder as its partner for the subscription streaming home for 14 stand-up comedy specials with India’s top comedians, which include YouTubers Kanan Gill, Biswa Kalyan Rath, Sapan Verma, Azeem Banatwalla and many more. Amazonannounced that it is a long-term arrangement with OML, which will feature hour-long specials of each

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In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

Advertisers are always of interest to pitch their ads to the targeted audience and of worry about consumers switching channels, closing a browser or choosing the YouTube skip button. But a new way of advertising has taken the front seat to target the audience i.e. In-cinema advertising which has become a more reliable channel for

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Maruti Suzuki Positions ‘Alto’ as a Car ‘Made for India’ With its Latest Brand Campaign

We Indian’s don’t need an occasion to go out and celebrate. Most of the time, we are eagerly waiting for a call to get up and just go. Maruti Suzuki identified this very ‘moving nature’ of Indians and integrated it with its latest campaign ‘Alto, Made for India. Let’s Go India’. Under this, the brand

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Wal-Mart Enters Car-Selling Business

Wal-Mart Stores Inc. is foraying into car sales through partnerships with dealership groups, including AutoNation Inc., USA’s largest new-vehicle retailer. CarSaver, an online auto retail platform will launch the program on April 1 at about 25 Wal-Mart Supercentres. Customers will be able to select a new, used or certified pre-owned vehicle and apply for financing

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Jugnoo and Yatra partner for last mile connectivity to travellers 

Paytm-backed auto aggregator Jugnoo has exclusively partnered with online travel giant Yatra.com to facilitate last-mile commuting options for travellers to and from railway stations, bus stations, hotels, among others. This association, which makes Jugnoo the first auto-aggregator to tie-up with Yatra, will provide on-demand autos to customers who are travelling to a new city, thereby

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