Integrated Marketing Communications (IMC) is one of the reasons for Burger King to be the second-largest fast-food hamburger chain in the world. IMC involves carefully integrating and coordinating the company’s communication channels to deliver a clear, consistent, and compelling message about the organization and its product. The IMC channels of Burger King are a blend […]
IMC Strategy of Burger King Read More »
Dabur, India’s oldest and largest ayurvedic company was started by the Burman family. In today’s time, it has a variety of more than 250 ayurvedic products and is the world leader in Ayurveda. It is also termed as a market leader in the packaged fruit juice category with its Real brand. The company is
Dabur has ‘war chest’ to buy companies, expand in rural India Read More »
Fabelle has redefined the way chocolate bars should taste, look and feel. It has been offering a premium range of luxury chocolate bars that gives an indulgent experience inspired by rich desserts and elements of nature. • ITC’s Fabelle revealed its new & most expensive chocolate “Fabelle Trinity Truffles” which hopes to achieve success in
ITC’s Fabelle launches Fabelle Trinity-Truffles Extraordinaire luxury chocolate range Read More »
The Hershey Company, commonly called Hershey’s, is an American company and one of the largest chocolate manufacturers in the world, it also manufactures baked products, like cookies. Hershey’s is looking to increase its business in the Indian market. Hershey’s launched its ‘Kisses’ chocolate in India on Wednesday, nearly 110 years after it was first introduced in its
Harshey’s target Cadbury with kisses Read More »
Nestle India has introduced handcrafted, artisanal, super premium chocolates named Nestle Les Recettes De L’Atelier. Made in Switzerland at Maison Callier or the ‘Chocolate Museum’ which has been making chocolates since 1899 the range is been crafted with handsome spirit using only all-natural ingredients. Whole spices from the natural fruits and nuts- carefully selected from
Nestle Les Recettes De L’Atelier Read More »
Taller, stronger, sharper is the tagline of Horlicks – but the malted hot drinks category is weakening, losing focus and getting dwarfed by other segments. Horlicks is GlaxoSmithKline’s flagship brand and contributes over 80 percent of the sales of GSK’s consumer nutrition vertical. It was once the dominant brand in the Indian market and, hence,
Horlicks takes a Hit! Read More »
A couple of years ago, Keventers was a strictly local favourite in Delhi. Even though Delhi served them well, they decided to go for a rapid expansion in other cities of India. In 2015, Agastya Dalmia (Dalmia’s grandson) and his partners Aman Arora and hospitality consultant Sohrab Sitaram, decided to revamp and reintroduce the brand, giving it a new look
Will Keventers formula work as it looks for a pan-India presence? Read More »
Rural consumers aren’t just going for branded soaps, detergents and biscuits like their urban counterparts, their preferences are changing for fizzy drinks as well because many brands in the rural market contributes equally to the urban market. Parle Agro’s Appy Fizz, which has grown to a sizeable Rs 700 crore in annual sales, draws 45% of
Fizzy drinks bubble up in rural market Read More »
Primary packaging is a critical component in building a brand’s image and identity. Cadbury’s iconic shade of purple, the curvaceous Coca Cola bottle and the Toblerone triangle are all examples of successful branding. Product branding through packaging is often thought of as the colours, fonts and imagery used on the outer sleeve of the product.
Primary Packaging impacts brand perception Read More »
Varun Berry aims to make Britannia a total foods company in 3 years by entering into new ventures and taking out of the box initiatives. The company entered into a joint venture with a Greek company, Chipita SA to make long shelf-life croissants. The idea was to make a snack which is filling, delightful, an
