FMCG

Dabur has ‘war chest’ to buy companies, expand in rural India

Dabur, India’s oldest and largest ayurvedic company was started by the Burman family. In today’s time, it has a variety of more than 250 ayurvedic products and is the world leader in Ayurveda. It is also termed as a market leader in the packaged fruit juice category with its Real brand.   The company is …

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ITC’s Fabelle launches Fabelle Trinity-Truffles Extraordinaire luxury chocolate range

Fabelle has redefined the way chocolate bars should taste, look and feel. It has been offering a premium range of luxury chocolate bars that gives an indulgent experience inspired by rich desserts and elements of nature. • ITC’s Fabelle revealed its new & most expensive chocolate “Fabelle Trinity Truffles” which hopes to achieve success in …

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Hershey's

Harshey’s target Cadbury with kisses

The Hershey Company, commonly called Hershey’s, is an American company and one of the largest chocolate manufacturers in the world, it also manufactures baked products, like cookies.   Hershey’s is looking to increase its business in the Indian market. Hershey’s launched its ‘Kisses’ chocolate in India on Wednesday, nearly 110 years after it was first introduced in its …

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Nestle Les Recettes De L’Atelier

Nestle India has introduced handcrafted, artisanal, super premium chocolates named Nestle Les Recettes De L’Atelier. Made in Switzerland at Maison Callier or the ‘Chocolate Museum’ which has been making chocolates since 1899 the range is been crafted with handsome spirit using only all-natural ingredients. Whole spices from the natural fruits and nuts- carefully selected from …

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Horlicks takes a Hit!

Taller, stronger, sharper is the tagline of Horlicks – but the malted hot drinks category is weakening, losing focus and getting dwarfed by other segments. Horlicks is GlaxoSmithKline’s flagship brand and contributes over 80 percent of the sales of GSK’s consumer nutrition vertical. It was once the dominant brand in the Indian market and, hence, …

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Will Keventers formula work as it looks for a pan-India presence?

A couple of years ago, Keventers was a strictly local favourite in Delhi. Even though Delhi served them well, they decided to go for a rapid expansion in other cities of India. In 2015, Agastya Dalmia (Dalmia’s grandson) and his partners Aman Arora and hospitality consultant Sohrab Sitaram, decided to revamp and reintroduce the brand, giving it a new look …

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Doughnut celebrates a decade in India, but how glazed is the future? 

Doughnut was a Hollywood dessert, some thought it was a sweet version of the vada, though some had tried a lookalike product. But is the future of the three big doughnut brands in the country — Mad Over Donuts, Dunkin’ Donuts and Krispy Kreme — as glazed as a sugar-coated roundel?  For Krispy Krème, product …

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