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FMCG Archives -

FMCG

IMC Strategy of Burger King

Integrated Marketing Communications (IMC) is one of the reasons for Burger King to be the second-largest fast-food hamburger chain in the world. IMC involves carefully integrating and coordinating the company’s communication channels to deliver a clear, consistent, and compelling message about the organization and its product. The IMC channels of Burger King are a blend …

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ITC’s Fabelle launches Fabelle Trinity-Truffles Extraordinaire luxury chocolate range

Fabelle has redefined the way chocolate bars should taste, look and feel. It has been offering a premium range of luxury chocolate bars that gives an indulgent experience inspired by rich desserts and elements of nature. • ITC’s Fabelle revealed its new & most expensive chocolate “Fabelle Trinity Truffles” which hopes to achieve success in …

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Hershey's

Harshey’s target Cadbury with kisses

The Hershey Company, commonly called Hershey’s, is an American company and one of the largest chocolate manufacturers in the world, it also manufactures baked products, like cookies.   Hershey’s is looking to increase its business in the Indian market. Hershey’s launched its ‘Kisses’ chocolate in India on Wednesday, nearly 110 years after it was first introduced in its …

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Horlicks takes a Hit!

Taller, stronger, sharper is the tagline of Horlicks – but the malted hot drinks category is weakening, losing focus and getting dwarfed by other segments. Horlicks is GlaxoSmithKline’s flagship brand and contributes over 80 percent of the sales of GSK’s consumer nutrition vertical. It was once the dominant brand in the Indian market and, hence, …

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Will Keventers formula work as it looks for a pan-India presence?

A couple of years ago, Keventers was a strictly local favourite in Delhi. Even though Delhi served them well, they decided to go for a rapid expansion in other cities of India. In 2015, Agastya Dalmia (Dalmia’s grandson) and his partners Aman Arora and hospitality consultant Sohrab Sitaram, decided to revamp and reintroduce the brand, giving it a new look …

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Enlarging the Pie

Varun Berry aims to make Britannia a total foods company in 3 years by entering into new ventures and taking out of the box initiatives. The company entered into a joint venture with a Greek company, Chipita SA to make long shelf-life croissants. The idea was to make a snack which is filling, delightful, an …

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