Horlicks takes a Hit!

Taller, stronger, sharper is the tagline of Horlicks – but the malted hot drinks category is weakening, losing focus and getting dwarfed by other segments. Horlicks is GlaxoSmithKline’s flagship brand…

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Will Keventers formula work as it looks for a pan-India presence?

A couple of years ago, Keventers was a strictly local favourite in Delhi. Even though Delhi served them well, they decided to go for a rapid expansion in other cities of…

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Fizzy drinks bubble up in rural market

Rural consumers aren’t just going for branded soaps, detergents and biscuits like their urban counterparts, their preferences are changing for fizzy drinks as well because many brands in the rural market…

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Primary Packaging impacts brand perception

Primary packaging is a critical component in building a brand’s image and identity. Cadbury’s iconic shade of purple, the curvaceous Coca Cola bottle and the Toblerone triangle are all examples…

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Enlarging the Pie

Varun Berry aims to make Britannia a total foods company in 3 years by entering into new ventures and taking out of the box initiatives. The company entered into a…

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Doughnut celebrates a decade in India, but how glazed is the future? 

Doughnut was a Hollywood dessert, some thought it was a sweet version of the vada, though some had tried a lookalike product. But is the future of the three big…

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Coca-Cola targets Indian fruit circular economy

Coca-cola is planning to expand its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India. The company is focusing on ‘fruit…

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Mortein set to regain its market position by relaunching Mortein 2.2.

Ace FMCG conglomerate Reckitt Benckiser which is a leading consumer health and hygiene company is ready with their new version of Mortein in India in its 25th year. Current Mortein…

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PepsiCo launches Mirinda Joosy

PepsiCo India launched its all new product, Mirinda Joosy exclusively in Chennai on 29th November, Wednesday. PepsiCo India has touched another milestone by launching Mirinda Joosy, a fizzy drink and…

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Naye GST ki khushi mein Kuch Meetha Ho Jaye

The MNC Mondelez International, in an attractive purple spread in the newspaper, presented the news that GST benefits will be available across a range of its Cadbury products. These products…

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