FMCG

ITC’s Fabelle launches Fabelle Trinity-Truffles Extraordinaire luxury chocolate range

Fabelle has redefined the way chocolate bars should taste, look and feel. It has been offering a premium range of luxury chocolate bars that gives an indulgent experience inspired by…

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Hershey's

Harshey’s target Cadbury with kisses

The Hershey Company, commonly called Hershey’s, is an American company and one of the largest chocolate manufacturers in the world, it also manufactures baked products, like cookies.   Hershey’s is looking to increase…

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Nestle Les Recettes De L’Atelier

Nestle India has introduced handcrafted, artisanal, super premium chocolates named Nestle Les Recettes De L’Atelier. Made in Switzerland at Maison Callier or the ‘Chocolate Museum’ which has been making chocolates…

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Horlicks takes a Hit!

Taller, stronger, sharper is the tagline of Horlicks – but the malted hot drinks category is weakening, losing focus and getting dwarfed by other segments. Horlicks is GlaxoSmithKline’s flagship brand…

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Will Keventers formula work as it looks for a pan-India presence?

A couple of years ago, Keventers was a strictly local favourite in Delhi. Even though Delhi served them well, they decided to go for a rapid expansion in other cities of…

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Fizzy drinks bubble up in rural market

Rural consumers aren’t just going for branded soaps, detergents and biscuits like their urban counterparts, their preferences are changing for fizzy drinks as well because many brands in the rural market…

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Primary Packaging impacts brand perception

Primary packaging is a critical component in building a brand’s image and identity. Cadbury’s iconic shade of purple, the curvaceous Coca Cola bottle and the Toblerone triangle are all examples…

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Enlarging the Pie

Varun Berry aims to make Britannia a total foods company in 3 years by entering into new ventures and taking out of the box initiatives. The company entered into a…

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Doughnut celebrates a decade in India, but how glazed is the future? 

Doughnut was a Hollywood dessert, some thought it was a sweet version of the vada, though some had tried a lookalike product. But is the future of the three big…

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Coca-Cola targets Indian fruit circular economy

Coca-cola is planning to expand its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India. The company is focusing on ‘fruit…

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