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Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by ………….
We live in an era where everything is separated by metaphorical glass walls and we can witness almost everything in real-time; the good, the bad, the great, …….
Advertising standards council of India (ASCI) has received eight complaints of advertisements which potentially violates of ASCI
A PESTLE analysis is a strategic management tool that is used to identify, analyze, organize, and observe key external factors that can have an impact on a company now and in the future……..
A new product is a product that is new to the company. When we launch a product in the market, the most important thing as marketers th……..
Have heard of “Jack of all trades and master of none”? It rightly emphasizes the significance of specializing in a particular product, service, or market rather than………
The model is an integrated form of factors like social, psychological, cultural influences on consumer choices into a coherent sequence. It focuses on explaining consumer behavior in….
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It has been said that employees are the faces of the company and the model ambassador for their company’s products. This has been fairly implemented by many companies during the….
Uber, the multinational ride-hailing company has announced a last-mile delivery service by partnering with bigbasket to address the ever-growing needs of consumers to access everyday essentials
Ever struggled to open those ketchup packets at a fast-food restaurant and thought it would be convenient if it had notches for use. Yes, this is the fast-rising trend amon….
E-commerce companies are expected to post a nearly 50% spike in gross sales to $4 billion this Diwali season, during the five-day sale event of Flipkart Amazon India, and other