Key Takeaways: Sponsors of ICC T20 World Cup: The ICC provides a variety of sponsorship options to meet worldwide and local sponsors’ brand marketing campaigns. The partnerships agreements are divided into categories, each with the aim of serving in the delivery of the brand’s expenditure. Currently, there are 14 partners for ICC Men’s T20 World […]
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Key Takeaways: Mobile Premier League becomes extremely popular during Covid 19 lockdown. About the Startup and founders MPL enters unicorn club at $2.3 billion valuation Growth strategy of MPL Mobile Premier League (MPL), an esports gaming platform, has now become a unicorn after raising $2.3 billion in a Series E fundraising round sponsored by Legatum
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In this society full of growing demands, for a better experience, comfort and luxury, convenience and value for money, brands that prioritize innovation and out of box thinking are the ones who dominate the market. In current times not only books but also brands are being judged by their covers. Brands that choose the right
Realism is the New Promoter Read More »
The ban of PUBG in India created chaos in the gaming world, being a disadvantage for the makers of PUBG but resulted as an advantage for the rivals. The South Korean makers of PUBG had cut off their ties with China Tencent to reverse the action of the ban; however, the rivals like Call
PUBG ban boosts rivals’ downloads Read More »
The Indian Premier league (IPL) is a professional Twenty20 cricket league In India which is contested during March, April or May of every year by eight teams representing eight different cities. The league was founded by the Board of Control for Cricket in India (BCCI) in 2008 and is regarded as the brainchild of Lalit
Televisions, iPods, Radio’s has made it super easy for one to listen to their favourite music. That’s what the elder people from 1950’s and 1980’s had to do until a medium of their choice- Saregama Carvaan took off. Now, they get to relish and relive the music of their choice the first thing in the
Saregama Carvaan: A Perfect Mixture of Product Innovation & Advertising Read More »
HUL’s personal care product and India’s very first beauty soap, Lux, has announced the launch of a brand new engagement platform- Lux Golden Rose Awards. The function celebrates and recognizes beauty, style, and glamour of iconic Bollywood characters who have shaped the trends of the country. • As a brand, Lux has always been associated
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The first public broadcaster DD (popularly known as Doordarshan) started in 1959 as an initiative of Government of India in the entertainment sector. From “mere deshkidharti” depicting Indian patriotism to “ellorumkondaaduvom” for Muslim celebration, DD was an integration of everything for everyone. But now DD has been outpaced by private broadcasters and on that basis,
Does Doordarshan need a new logo? Read More »
Vivo, the mobile-maker had been the title sponsor of IPL for the past seasons after Pepsi’s exit. Vivo been associating itself for promotion of various sports in the country, as a strategy to position itself against other mobile brands in the market. The brand has benefited with its association with IPL and to continue this
Vivo’s striking mammoth deal Read More »
SonyLiv, a digital platform owned by Sony Pictures Networks India has started aiming itself as a great platform to enjoy the Indian Cricket team’s international tour. Aiming the emotions of the people who go to a large extent to just watch the cricket match and know the score, SonyLIV launched the video with a tagline,
