Summer And IPL

The Indian Premier league (IPL) is a professional Twenty20 cricket league In India which is contested during March, April or May of every year by eight teams representing eight different…

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Saregama Carvaan: A Perfect Mixture of Product Innovation & Advertising

Televisions, iPods, Radio’s has made it super easy for one to listen to their favourite music. That’s what the elder people from 1950’s and 1980’s had to do until a…

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Lux Golden Rose Awards

HUL’s personal care product and India’s very first beauty soap, Lux, has announced the launch of a brand new engagement platform- Lux Golden Rose Awards. The function celebrates and recognizes…

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Does Doordarshan need a new logo?

The first public broadcaster DD (popularly known as Doordarshan) started in 1959 as an initiative of Government of India in the entertainment sector. From “mere deshkidharti” depicting Indian patriotism to…

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Vivo’s striking mammoth deal

Vivo, the mobile-maker had been the title sponsor of IPL for the past seasons after Pepsi’s exit. Vivo been associating itself for promotion of various sports in the country, as…

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SonyLIV’s new Spot Aims to Position it as an Online Destination for Ultimate Cricketing Experience

SonyLiv, a digital platform owned by Sony Pictures Networks India has started aiming itself as a great platform to enjoy the Indian Cricket team’s international tour. Aiming the emotions of…

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Star India Launches Star Sports Tamil, Launches 360 Degree Marketing Campaign to Promote it

Star India’s sports network Star Sports has announced the launch of Star Sports Tamil, the country’s first dedicated Tamil sports channel. The channel has a rich calendar of sports –…

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Zee Entertainment Strengthens its Position in Central Europe, Announces Entry into Poland

With an aim to grow operations by expanding into new markets, Zee Entertainment Enterprises Limited (ZEEL) on 21st April 2017 announced its foray into Poland. The channel will shortly launch…

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Introducing Viralshots – The Millennials’ app for WTF stories

Millennials (ages 18-34) view and share WTF (weird, trending and fun) content on apps most of the time. Viralshots was launched with the intent of providing short stories for entertainment…

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Nickelodeon Strengthens Content Game for Summer, Goes Aggressive on Marketing it

Nickelodeon, the kids’ entertainment cluster fromthe Viacom18 portfolio, has announced its content and consumer engagement plan to lure kids during their summer vacations, this year. It runs channels like Nick, Sonic,…

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