Televisions, iPods, Radio’s has made it super easy for one to listen to their favourite music. That’s what the elder people from 1950’s and 1980’s had to do until a medium of their choice- Saregama Carvaan took off. Now, they get to relish and relive the music of their choice the first thing in the morning.
Launched in 2017, Carvaan is a digital music player pre-loaded with 5000 songs purely from Saregama’s library, classified on the basis of singers, lyricists, music composers and moods.
Carvaan is a product one can use with ease by changing the songs according to one’s preference. The best strategy chosen by Saregama Carvaan was that they didn’t focus on making it a product for all. Carvaan was targeted at people above 40 years of age who love music but find it too cumbersome to download their favourite songs.
To their surprise, even though the target audience were the elder people, most of the customers were youngsters. It even proved to be the most gifted product for festivals that year.
It was the work of Saregama and The Womb, done together, which made it such a success in the market. With no marketing budgets, the company went forward with the product, depending on The Word- Of- Mouth.
After getting the Product Right, the brand went ahead in launching campaigns for the same. The Music Industry was shook as the product sold 4 lakh units alone in its launch.
Saregama has recently launched a premium version of Carvaan and users can control/access music on Carvaan Premium from a mobile app for Android or iOS. The next growth of Saregama Carvaan is expected from Tier 2 cities. Carvaan’s regional variants will further add to its relevance in the diversified choices and music taste of Indian markets.
22 thoughts on “Saregama Carvaan: A Perfect Mixture of Product Innovation & Advertising”
you have a great blog here! would you like to make some invite posts on my blog?
Thats a very good feedback. Wondering what you think of its implication on society as a whole though? There are times when things like this begin to have global expansion and frustration. Ill be around soon to check out your response.
Wow, thanks for sharing, I have learned so much here on your site, thought I’d let you know your efforts are appreciated.
Hey, you used to write fantastic, but the last several posts have been kinda boring I miss your tremendous writings.Past several posts are just a little bit out of track! come on!
The following time I read a weblog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my option to learn, but I really thought youd have something fascinating to say. All I hear is a bunch of whining about one thing that you might fix in the event you werent too busy looking for attention.
I just couldn’t leave your web site prior to suggesting that I extremely enjoyed the usual information an individual provide in your guests? Is going to be back frequently in order to check out new posts.
I blog usually and I profoundly respect your content. This amazing write-up has undeniably actually peaked my curiosity. I am going to book mark your website as well as keep checking for all new data about as soon as a week. I opted in for your RSS feed likewise.
You are a very clever individual!
Hi there, You’ve done an excellent job. I will definitely digg it and personally recommend to my friends. I’m confident they’ll be benefited from this website.
I like what you guys tend to be up too. This type of clever work and coverage! Keep up the amazing works guys I’ve added you guys to my personal blogroll.
I was browsing on line for some information since yesterday night and I at last found this! This is a magnificent webpage by the way, except it seems a little hard to read in my i phone.
Thank you for such an informative web publication. Where else could anyone get that kind of information written in such an incite full way? I have a project that I am just now working on, and I have been looking for such info.
Terrific post however , I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit more. Cheers!
I am always browsing online for posts that can facilitate me. Thank you!
Hey – great weblog, just looking about some blogs, seems a fairly good platform you are utilizing. Im currently making use of WordPress for several of my websites but looking to alter one of them more than to a platform similar to yours as a trial run. Something in particular you would suggest about it?
Hi. I needed to drop you a quick note to impart my thanks. I’ve been watching your webpage for a month or so and have picked up a heap of sound information as well as enjoyed the way you’ve structured your article. I am setting about to run my own webpage however I think its too general and I would like to focus more on smaller topics.
The whisper of a pretty girl can be heard further than the roar of a lion.
Greetings! Very useful advice within this post!
It is the little changes that produce the most significant changes.
Thanks for sharing!
Here is my blog post … https://Wiki.Acagameia.Com/Index.Php?Title=What_Job_Route_Pays_Essentially_The_Most
Jouk and let the jaw go by.
Thank you for providing me with these article examples. May I ask you a question?
Please provide me with additional details on that. I need to learn more about it.
Your articles are very helpful to me. May I request more information?