M360 Panorama Special Editions
This PANORAMA special edition by Marketing360 breaks down major events, trends, and brand campaigns offering deep insights beyond regular monthly updates by simplifying complex ideas and delivering clear, comprehensive marketing stories in an easy to understand way.
Maha Kumbh 2025, India’s largest marketing stage, attracted major brands like Amazon, Coca-Cola, Dettol, Fevicol, and Paytm, engaging millions of devotees.Explore Maha Kumbh 2025 for a unique blend of tradition and innovation.
Key Insights :
- 400+ million attendees, 20+ iconic brands: Maha Kumbh 2025 became India’s biggest branding event where Amazon, Coca-Cola, Dettol, Fevicol, and Paytm launched unforgettable campaigns.
- Purpose-driven brand activations: From upcycled beds and digital kiosks to boat ambulances and heating stations, brands solved real problems while boosting visibility.
- Sustainability, tech & tradition united: Campaigns integrated eco-friendly innovations, AR experiences, and spiritual relevance to deepen consumer engagement.
- ₹3,600 crore in marketing spend: Maha Kumbh turned into a ₹2 lakh crore economic and emotional marketplace, redefining how brands connect through culture, faith, and impact.