Uncategorized

How ‘immunity marketing’ can shield brands

  There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are seeing a rise in demand, even in coffee menus. Should brands always find a way to make themselves stronger from within? By understanding how nature-based …

How ‘immunity marketing’ can shield brands Read More »

Flipkart Launches #AaoPhirPakdeRaftaar Campaign Motivating Its Sellers

E-commerce giant Flipkart recently rolled out a new campaign #AaoFirPakdeRaftaar to mark a new beginning after the lockdown phase. The campaign aims to uplift the spirits of sellers by addressing the significant roles they play in the lives of consumers while they stay indoors following social distancing. The key intent behind this campaign is to …

Flipkart Launches #AaoPhirPakdeRaftaar Campaign Motivating Its Sellers Read More »

India China Conflict | Xiaomi Puts ‘Made In India’ Logo to Cover its Store Branding

Anti-China sentiment have again stirred up in the country after the deaths of 20 Indian soldiers in a clash with Chinese army in Ladakh’s Galwan valley on June 15. All India Mobile Retailers Association (AIMRA) has said that, fearing the retaliation arising out of these Anti-China sentiments Xiaomi has started to put “Made in India” …

India China Conflict | Xiaomi Puts ‘Made In India’ Logo to Cover its Store Branding Read More »

Brands action and communications are flowing through the prism of empathy and compassion to maintain public relation during coronavirus crisis

  Amid Covid19 audience and brands are struggling alike to get into a normal condition, and it is reflected in the subjects of commercial promotions on TV. The virus is on top of everyone’s priority list. It’s time to blast corona themed content into social media feeds or on TV. Some brands are sharing corona …

Brands action and communications are flowing through the prism of empathy and compassion to maintain public relation during coronavirus crisis Read More »

Zoom Studios new Initiative #StuckWithYou aims to add Doses of Happiness out of tough time

  COVID-19 pandemic, as we all know, has put the entire world on halt, forcing us to stay home as it is the only cure to stop the spread. It’s totally on the people how they utilize this time personally, do we use this to stop panic and start working on ourselves or we reflect …

Zoom Studios new Initiative #StuckWithYou aims to add Doses of Happiness out of tough time Read More »

Are Brands Appearing To Be Genuine Or Opportunistic In This Corona Virus Crisis?

  What is the legitimate and authentic space for the brands to act, for ensuring both short term survival and long term goodwill, in the wake of coronavirus which has forced them to feel unsure about how to help without appearing to profit from the crisis? At the time of such crisis any genuine attempts …

Are Brands Appearing To Be Genuine Or Opportunistic In This Corona Virus Crisis? Read More »