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Visual Image Personality (VIP): A Game-Changing Strategy for Effective Branding

Key Takeaways: Clear understanding of visual image personality and its role in branding. Exploration of key components: logos, colors, typography, and imagery. Insights into VIP’s impact on brand recognition, emotional connections, and messaging. Practical steps for implementing VIP effectively in advertising campaigns. Real-world examples showcasing successful VIP strategies. Introduction: In today’s highly competitive marketplace, businesses …

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Promotion strategy of the IPL

Key takeaways: IPL, the most successful franchise league in cricket, uses marketing tools to make the league successful. They use traditional as well as modern approaches to promote the game. Marketing is an element of sports promotion that involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, …

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ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years

Key takeaways: The revolutionary journey of evolution of the ITC brand has been possible through tremendous marketing strategies and an understanding of customer perceived value. The brand has strategically implemented fast forward and backward integration to expand its business portfolio and use this to leverage its position in the industry. ITC is gaining a strong …

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Customer Experience- The Ultimate Differentiator for Brand Marketing

Key Takeaways : Understanding the concept of Customer Experience The ways through which customer experiences can be enhanced Examples of the approach defined for enhancing customer experience. What is the definition of marketing? Every marketing technique which has been put forward by Marketing gurus involves an end goal which is sales. The company measures the …

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ICC T20 World Cup- Brands and Sports Marketing

Key Takeaways: Sponsors of ICC T20 World Cup: The ICC provides a variety of sponsorship options to meet worldwide and local sponsors’ brand marketing campaigns. The partnerships agreements are divided into categories, each with the aim of serving in the delivery of the brand’s expenditure. Currently, there are 14 partners for ICC Men’s T20 World …

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IMPACT OF SOCIAL MEDIA INFLUENCERS ON TRAVEL DECISIONS OF CONSUMERS

Key Takeaway: What is social media influencing and how it impacts the travel and tourism industry Rising of destination not only to be popular but also instragrammable with different experience With huge scope in travel industry; hotels, as well as airlines contact the influencers for publicity among their audience The world is changing very rapidly, …

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How ‘immunity marketing’ can shield brands

  There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are seeing a rise in demand, even in coffee menus. Should brands always find a way to make themselves stronger from within? By understanding how nature-based …

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