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Customer Experience- The Ultimate Differentiator for Brand Marketing

Key Takeaways : Understanding the concept of Customer Experience The ways through which customer experiences can be enhanced Examples of the approach defined for enhancing customer experience. What is the definition of marketing? Every marketing technique which has been put forward by Marketing gurus involves an end goal which is sales. The company measures the …

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ICC T20 World Cup- Brands and Sports Marketing

Key Takeaways: Sponsors of ICC T20 World Cup: The ICC provides a variety of sponsorship options to meet worldwide and local sponsors’ brand marketing campaigns. The partnerships agreements are divided into categories, each with the aim of serving in the delivery of the brand’s expenditure. Currently, there are 14 partners for ICC Men’s T20 World …

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How ‘immunity marketing’ can shield brands

  There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are seeing a rise in demand, even in coffee menus. Should brands always find a way to make themselves stronger from within? By understanding how nature-based …

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Flipkart Launches #AaoPhirPakdeRaftaar Campaign Motivating Its Sellers

E-commerce giant Flipkart recently rolled out a new campaign #AaoFirPakdeRaftaar to mark a new beginning after the lockdown phase. The campaign aims to uplift the spirits of sellers by addressing the significant roles they play in the lives of consumers while they stay indoors following social distancing. The key intent behind this campaign is to …

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India China Conflict | Xiaomi Puts ‘Made In India’ Logo to Cover its Store Branding

Anti-China sentiment have again stirred up in the country after the deaths of 20 Indian soldiers in a clash with Chinese army in Ladakh’s Galwan valley on June 15. All India Mobile Retailers Association (AIMRA) has said that, fearing the retaliation arising out of these Anti-China sentiments Xiaomi has started to put “Made in India” …

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Brands action and communications are flowing through the prism of empathy and compassion to maintain public relation during coronavirus crisis

  Amid Covid19 audience and brands are struggling alike to get into a normal condition, and it is reflected in the subjects of commercial promotions on TV. The virus is on top of everyone’s priority list. It’s time to blast corona themed content into social media feeds or on TV. Some brands are sharing corona …

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Zoom Studios new Initiative #StuckWithYou aims to add Doses of Happiness out of tough time

  COVID-19 pandemic, as we all know, has put the entire world on halt, forcing us to stay home as it is the only cure to stop the spread. It’s totally on the people how they utilize this time personally, do we use this to stop panic and start working on ourselves or we reflect …

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