Key takeaways: IPL, the most successful franchise league in cricket, uses marketing tools to make the league successful. They use traditional as well as modern approaches to promote the game. Marketing is an element of sports promotion that involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, …
Key takeaways: The revolutionary journey of evolution of the ITC brand has been possible through tremendous marketing strategies and an understanding of customer perceived value. The brand has strategically implemented fast forward and backward integration to expand its business portfolio and use this to leverage its position in the industry. ITC is gaining a strong …
ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years Read More »
Key takeaways: Cosmetic business is growing immensely all around the world. 5.3% is the current growth rate of the industry. Huda beauty is the leading brand in the cosmetic industry, the article emphasizes the marketing concepts used by Huda beauty for making a place in this industry where there is already a presence of market …
Huda beauty: the world’s most in-demand cosmetic brand Read More »
Taj Mahal Palace: Marketing Strategies Key takeaways To know about the Marketing strategies used by The Taj Mahal Palace. To know about the insights used by The Taj Mahal Palace. To understand how they read their customer’s minds thereby providing and fulfilling their needs. Understanding the seven Ps of Marketing concerning Taj and its in-depth …
Key Takeaways : Understanding the concept of Customer Experience The ways through which customer experiences can be enhanced Examples of the approach defined for enhancing customer experience. What is the definition of marketing? Every marketing technique which has been put forward by Marketing gurus involves an end goal which is sales. The company measures the …
Customer Experience- The Ultimate Differentiator for Brand Marketing Read More »
Key Takeaways: Sponsors of ICC T20 World Cup: The ICC provides a variety of sponsorship options to meet worldwide and local sponsors’ brand marketing campaigns. The partnerships agreements are divided into categories, each with the aim of serving in the delivery of the brand’s expenditure. Currently, there are 14 partners for ICC Men’s T20 World …
Erica is an Artificial intelligence robot, famous for being a little too life like for its advance features, will now be casted as the lead star of a movie. This movie will be a Sci-fi film, named “B”. Erica was created by 2 Japanese scientist, Hiroshi Ishiguro and Kohei Ogawa, back in 2015, during …
There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are seeing a rise in demand, even in coffee menus. Should brands always find a way to make themselves stronger from within? By understanding how nature-based …
E-commerce giant Flipkart recently rolled out a new campaign #AaoFirPakdeRaftaar to mark a new beginning after the lockdown phase. The campaign aims to uplift the spirits of sellers by addressing the significant roles they play in the lives of consumers while they stay indoors following social distancing. The key intent behind this campaign is to …
Flipkart Launches #AaoPhirPakdeRaftaar Campaign Motivating Its Sellers Read More »
Anti-China sentiment have again stirred up in the country after the deaths of 20 Indian soldiers in a clash with Chinese army in Ladakh’s Galwan valley on June 15. All India Mobile Retailers Association (AIMRA) has said that, fearing the retaliation arising out of these Anti-China sentiments Xiaomi has started to put “Made in India” …
India China Conflict | Xiaomi Puts ‘Made In India’ Logo to Cover its Store Branding Read More »
