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OYO announced the launch of OYO Townhouse. The company has positioned the new category as a friendly neighborhood hotel targeted at millennial. Besides outstation guests, OYO Townhouse will be available to residents staying in the vicinity who can use these properties as an alternative workspace and access them for their cafe, their lounge and retail […]

Most of the banks expanded their branch network, acquire more customers through ground sales force and unsure that they get to apply for loans at the ATM counters. But demonetization has changed all of that. Almost every bank is going to its basics to figure out what to do when banks will have millions of

Uber Technologies Inc. will soon launch food delivery service UberEATS in India, Uber started UberEATS in 2014 as a delivery pilot in Los Angeles. The service has since been expanded to 58 cities across the globe, including New York, Paris and Seattle. Bringing UberEATS to India is a significant investment, it spans multiple cities and

Radio taxi service Meru Cabs has added three new categories as an addition – hatchback, sedan & SUV as separate services. The new categories are priced at a base rate of Rs 49 and rs 9/km, Rs 79 and then rs 10/km and a base rate of Rs 149 and rs 15/km thereafter. With this launch, Meru

Lloyd’s is a world specialist reinsurance market, combining global insight with local knowledge. Lloyd’s has got the approval from IRDA to open its branch in India. John Nelson, chairman Lloyd’s, said that it’s a great moment for the company as it has got access to world’s fastest growing economy. The company will be able to

In a bid to streamline its bottling operations in India,Coca-Cola is restructuring its organizational set-up. Under the new structure, the firm’s bottling units in the country will be supervised by a senior vice-president, unlike its existing set-up in which two executives head the company-owned bottling operations and franchise-operated bottling operations, respectively. This will help it capture

Phillips, due to changing trends, has been facing a decline in revenue growth and also in sales of lighting products as people now prefer LED bulbs. On one hand, there is a decline in lighting products and on another hand, the growth in consumer lifestyle products and healthcare products is seen. Therefore, Phillips India’s wholly

An online budget network of hotels OYO is planning to expand its footprints in South Asia and South East Asia, besides strengthening its service by introducing a concierge service called OYO Captains. OYO is looking to strengthen its footprint in top leisure and pilgrimage destinations like Goa, the North-East (Shillong and Gangtok), Tirupati, Varanasi, Shirdi,

Social media and the internet has been the driving force for any major changes in the world today. Clicking and sharing photos of food on Instagram, twitter, Facebook is a new trend among the youngsters today. Unlike US where restaurants are now shifting from serving in open plates from box packing, in India, restaurants like

Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note