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DHFL Pramerica MF, a mutual fund house, has unveiled their latest campaign #unlockwithELSS on their Equity Linked Savings Scheme (ELSS) – DHFL Pramerica Tax Savings Fund. The campaign tries to communicate about the tax saving by using a humorous approach.  The video goes on to suggest that one can avoid this situation by investing in a […]

Packaging also called “the silent salesman” is now considered to be an important marketing tool. Unilever and Coca-cola will be investing more on recycled plastic which will be used for packaging. According to Nielsen analysis, packaging impact is underestimated. Packaging lives with customers throughout the product life unlike other marketing channels. 3D printing has also

Cab aggregator Uber commenced operations of uberMOTO, its bike-sharing product. Driver partners of uberMOTO were taken through a training session on various road safety related topics by representatives from the RTO before starting their first trip. UuberMOTO is a quick, easy and affordable way to get around the city. UberMOTO aims to help solve the transportation and

German company Deutsche Hospitality, the umbrella brand for the companies of Steigenberger Hotels AG is adding India to its hospitality portfolio. A joint venture was announced between MBD Group, India’s largest education and leading hospitality company and Deutsche Hospitality, the largest German chain of hotels and resortsin 2016. Zephyr, the MBD Steigenberger Hotel, and Apartments will open

Ola has announced a first-of-its-kind initiative for Senior Citizens in Pune, making mobility more accessible and affordable for them. Senior citizens under Ola’s Senior Mobility program can avail a discount of 50% on first 10 Ola cab rides every month & a discount of flat 20 percent on all Ola Auto rides. These discounts can

Hyatt Hotels Corporation has launched its luxury lifestyle brand Andaz in India. Hyatt currently has 25 hotels under its various brands in India. It is the first hotel in India and 16th global property under the Andaz brand. Andaz Delhi  is a third joint venture between Hyatt and Juniper Hotels Pvt Ltd (JHPL) after Grand Hyatt Mumbai and Hyatt Regency Ahmedabad.

OYO announced the launch of OYO Townhouse. The company has positioned the new category as a friendly neighborhood hotel targeted at millennial. Besides outstation guests, OYO Townhouse will be available to residents staying in the vicinity who can use these properties as an alternative workspace and access them for their cafe, their lounge and retail

Most of the banks expanded their branch network, acquire more customers through ground sales force and unsure that they get to apply for loans at the ATM counters. But demonetization has changed all of that. Almost every bank is going to its basics to figure out what to do when banks will have millions of

Uber Technologies Inc. will soon launch food delivery service UberEATS in India, Uber started UberEATS in 2014 as a delivery pilot in Los Angeles. The service has since been expanded to 58 cities across the globe, including New York, Paris and Seattle. Bringing UberEATS to India is a significant investment, it spans multiple cities and

Radio taxi service Meru Cabs has added three new categories as an addition – hatchback, sedan & SUV as separate services. The new categories are priced at a base rate of Rs 49 and rs 9/km, Rs 79 and then rs 10/km and a base rate of Rs 149 and rs 15/km thereafter. With this launch, Meru