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Value of a product is perceived against its price. Though it is difficult to pin down what consumers truly value but researchers have gathered 30 elements of Value in functional, emotional, social impact and life changing categories. The elements of value extend Maslow’s “Hierarchy of Needs” theory. The most powerful element resides at the top […]

Gurgaon-headquartered Zoom Air,India’s newest full-service airline, began its commercial operations with a flight from Delhi to Durgapur, West Bengal, via Kolkata. Zoom Air is promoted by Zexus Air Services. The airline is the first private carrier to join Ministry of Civil Aviation’s initiative for Regional connectivity Scheme (RCS). It is the 12th operational carrier in

Harvard has explored the science of in their recent study. We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us. In other words we like those things we see or experience the most. Familiarity and comfort is the second thing before

HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence. The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’. Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in

Indian Hotels Company (IHCL) to bring all its hotels under a single brand – Taj Hotels Palaces Resorts Safaris. IHCL’s Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris will be clubbed under a single identity. The new brand identity will honor the renowned legacy of Taj in a structure creating greater brand resonance with

Enjoy this dramatic video on the reality of a salesperson explained using various Bollywood songs.        

Can you imagine this Dog, Bodhi has become the internet sensation worldwide for his modelling of Menswear apparels. This tells us Marketing has crossed its boundaries.      

Vivohas launched its new phone, Vivo V5 Plus. In order to reach its customers, the brand has come up with the idea of a romantic film featuring its brand ambassador, Ranveer Singh. It portrays Singh taking pictures from the phone camera while travelling across the world to meet his. The film showcases how the Vivo

Swiggy, a food-tech company, has launched its new campaign, titled ‘Your Food Will Find You’. It focuses on the facilities it provides like fast delivery, no minimum order, choicest food options from the best neighborhood restaurants and live order tracking among others. The campaign has been launched across print, outdoor, radio and digital. According to

State Bank of India urges people to inculcate the habit of going cashless in their latest campaign, CashKiAadatBadlo. The bank aims to promote the cashless society across the nation. The campaign CashKiAadatBadlo is being led by three TVCs promoting cashless transactions using various facilities provided by the bank like SBI Pay, State Bank Buddy, and SBI