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Vivo Launches Romantic Ad Film Featuring Ranveer Singh to Introduce V5 Plus

Vivohas launched its new phone, Vivo V5 Plus. In order to reach its customers, the brand has come up with the idea of a romantic film featuring its brand ambassador, Ranveer Singh. It portrays Singh taking pictures from the phone camera while travelling across the world to meet his. The film showcases how the Vivo

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The ‘Your Food Will Find You’ Campaign Perfectly Elevates Our Brand Positioning: Swiggy’sSrivats TS

Swiggy, a food-tech company, has launched its new campaign, titled ‘Your Food Will Find You’. It focuses on the facilities it provides like fast delivery, no minimum order, choicest food options from the best neighborhood restaurants and live order tracking among others. The campaign has been launched across print, outdoor, radio and digital. According to

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SBI Promotes Cashless Transactions in its Latest Spot : CashKiAadatBadlo

State Bank of India urges people to inculcate the habit of going cashless in their latest campaign, CashKiAadatBadlo. The bank aims to promote the cashless society across the nation. The campaign CashKiAadatBadlo is being led by three TVCs promoting cashless transactions using various facilities provided by the bank like SBI Pay, State Bank Buddy, and SBI

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DHFL Targets Young Investors With its Latest Campaign, unlockwithELSS

DHFL Pramerica MF, a mutual fund house, has unveiled their latest campaign #unlockwithELSS on their Equity Linked Savings Scheme (ELSS) – DHFL Pramerica Tax Savings Fund. The campaign tries to communicate about the tax saving by using a humorous approach.  The video goes on to suggest that one can avoid this situation by investing in a

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Are brands taking packaging seriously?

Packaging also called “the silent salesman” is now considered to be an important marketing tool. Unilever and Coca-cola will be investing more on recycled plastic which will be used for packaging. According to Nielsen analysis, packaging impact is underestimated. Packaging lives with customers throughout the product life unlike other marketing channels. 3D printing has also

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Uber starts bike-sharing service in Hyderabad

Cab aggregator Uber commenced operations of uberMOTO, its bike-sharing product. Driver partners of uberMOTO were taken through a training session on various road safety related topics by representatives from the RTO before starting their first trip. UuberMOTO is a quick, easy and affordable way to get around the city. UberMOTO aims to help solve the transportation and

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Deutsche Hospitality signs contract for the first hotel in India

German company Deutsche Hospitality, the umbrella brand for the companies of Steigenberger Hotels AG is adding India to its hospitality portfolio. A joint venture was announced between MBD Group, India’s largest education and leading hospitality company and Deutsche Hospitality, the largest German chain of hotels and resortsin 2016. Zephyr, the MBD Steigenberger Hotel, and Apartments will open

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