2020 was a standpoint that will be influencing many things over the next 10 years. Last year has led people to introspect about how they earn, spend and live. Bedrooms have turned into offices, couches revamped into home theaters, entrepreneurs are getting productive and creative using conventional things, and so did the consumers. There have […]
The Changed Indian Consumer Read More »
Hybrid and electric technologies are revolutionizing the automobile industry. India is set to implement the same by 2030. As a result, companies like Maruti are aggressively trying to tap the growing markets of CNG, hybrid and electric cars. Maruti is planning to shut its diesel engine assembly plant in Gurgaon. Alternatively, it is trying to
Maruti decides to pull the plug on diesel engines Read More »
With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian men and women. Don’t ask for the price. It’s a penny, said Michael Marks, a Jewish immigrant in England, when he opened his market stall in Leeds in 1884. His
Brand story of Marks and Spencer Read More »
Youtube…when it comes to youtube it is all about try on hauls, comedy, lifestyle and fun collaboration with various brands which we as viewers can’t afford to miss. Viewers eagerly wait for their videos and Youtubers with More than 10000 to a million subscribers are considered as an influencer and more importantly, they have a
Brands turns to youtubers for likes, comments and sales Read More »
Ikea first Indian outlet opened on Thursday with more than 200 eager shoppers queuing to get inside the store. The store in the southern city of Hyderabad is the first of 25 outlets the Swedish furniture giant hopes to open by 2025 across the country of 1.25 billion people. IKEA had a gatecrasher of a
How Kishore Biyani took advantage of IKEA’s first day glow with crafty advertising Read More »
Nykaa has leveraged the power of e-commerce in a sunrise industry like beauty. This has made Nykaa a formidable beauty player in India. Nykaa has launched an e-commerce platform exclusively for men called Nykaa Man. Nykaa’s move comes after one year after other players in the fashion e-commerce space have also extended operations in the
Nykaa joins party in men’s grooming Read More »
When we picture a brand in our mind, we often picture their logo, be it fast food company like McDonald’s, Technology like Apple, Amazon or even sports brand like Nike and Reebok. We immediately associate it with our memories, experience and interactions with the brand. By simply looking at a logo like it or not
How Nike & Reebok Branded Their Websites In Accordance With Their Logo Designs Read More »
Luxury brands have been particularly unwilling to venture into digital advertising. Now, they are slowly coming around, thanks in part to a push in digital marketing in the hospitality and lifestyle category. After a relatively slow start, luxury advertisers are now committing to the digital future, led by luxury hospitality brands. Luxury brands face unique challenges
Look who’s new to the digital advertising party! Read More »
The French fashion brand, is partnering with the International Union for Conservation of Nature on a limited-edition line of shirts featuring 10 endangered animals where the crocodile emblem traditionally appears. A few examples include the Javan Rhino, the Sumatran Tiger, and the Burmese Roofed Turtle, and the number of shirts available with each animal corresponds to the
Lacoste Turned Its Trademark Crocodile into 10 Different Endangered Species Read More »
In a bizarre strategy of, if you can’t beat them, join them, leading brands have begun to make their own counterfeits and sell them to customers, pocketing the cash. Firms like Diesel spend significant resources chasing down counterfeiters and stamping them out. Piracy and counterfeiting steals their work and takes away from their revenue. Similarly,
Now brands make own fakes- pocket the cash Read More »
