LIFESTYLE

Maruti decides to pull the plug on diesel engines

Hybrid and electric technologies are revolutionizing the automobile industry. India is set to implement the same by 2030. As a result, companies like Maruti are aggressively trying to tap the growing markets of CNG, hybrid and electric cars. Maruti is planning to shut its diesel engine assembly plant in Gurgaon. Alternatively, it is trying to …

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Brands turns to youtubers for likes, comments and sales

Youtube…when it comes to youtube it is all about try on hauls, comedy, lifestyle and fun collaboration with various brands which we as viewers can’t afford to miss. Viewers eagerly wait for their videos and Youtubers with More than 10000 to a million subscribers are considered as an influencer and more importantly, they have a …

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How Kishore Biyani took advantage of IKEA’s first day glow with crafty advertising

Ikea first Indian outlet opened on Thursday with more than 200 eager shoppers queuing to get inside the store. The store in the southern city of Hyderabad is the first of 25 outlets the Swedish furniture giant hopes to open by 2025 across the country of 1.25 billion people. IKEA had a gatecrasher of a …

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How Nike & Reebok Branded Their Websites In Accordance With Their Logo Designs

When we picture a brand in our mind, we often picture their logo, be it fast food company like McDonald’s, Technology like Apple, Amazon or even sports brand like Nike and Reebok. We immediately associate it with our memories, experience and interactions with the brand. By simply looking at a logo like it or not …

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Look who’s new to the digital advertising party!

Luxury brands have been particularly unwilling to venture into digital advertising. Now, they are slowly coming around, thanks in part to a push in digital marketing in the hospitality and lifestyle category. After a relatively slow start, luxury advertisers are now committing to the digital future, led by luxury hospitality brands. Luxury brands face unique challenges …

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Lacoste Turned Its Trademark Crocodile into 10 Different Endangered Species

The French fashion brand, is partnering with the International Union for Conservation of Nature on a limited-edition line of shirts featuring 10 endangered animals where the crocodile emblem traditionally appears. A few examples include the Javan Rhino, the Sumatran Tiger, and the Burmese Roofed Turtle, and the number of shirts available with each animal corresponds to the …

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Now brands make own fakes- pocket the cash

In a bizarre strategy of, if you can’t beat them, join them, leading brands have begun to make their own counterfeits and sell them to customers, pocketing the cash. Firms like Diesel spend significant resources chasing down counterfeiters and stamping them out. Piracy and counterfeiting steals their work and takes away from their revenue. Similarly, …

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Premchands stories to be available in English

For the first time ever, Penguin Classics revitalised and repackaged Premchand’s entire short-fiction oeuvre for the delight of the English-speaking world. Brands need to stay relevant to their target market to keep up with the times and keep pace with changing customer needs that is why Munshi Premchand’s short stories are being published in English so …

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