When disaster strikes online

The internet has always been social, but what it has truly revolutionized is the pace, scale, and cost of communication. You can send more messages to more people, more quickly…

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Croma experiences benefits of digital space

Croma is an infinity retail store of electronics owned by Tata Group.  It has its presence in 21 cities and, 112 stores across India. They have an e-commerce portal which…

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Brands Do Sell Freedom

One of the two most patriotic days of the year arrives on Jan 26, and like each year, brands have taken the opportunity to roll out their contributions to Republic…

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Marketing to Gen Z

Step aside Millennial, Generation Z is the focus. Gen Z is the most diverse generation yet; they are expected to comprise 32 percent of the global population in 2020, outnumbering millennial, who will…

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Sustainable Marketing

Sustainable consumption is what consumers want today, especially the conscious millennial. They are learning the language of conscious consumerism and using the digital medium to target their products more efficiently….

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How digital content is replacing traditional content?

Nowadays it is very difficult to sustain into the competition without content. To promote and advertise your brand through online or offline content plays a very vital role in your…

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What 2019 has in store for marketers

American market research company ‘Forrestor’ revealed the macro trends to look out for in 2019. Forrester’s global CMO, Victor Milligan has unraveled the key trends for marketers. Trend 1: CONSUMER BRANDS WILL HAVE TO STAND UP…

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Social media trends which will impact Digital advertising

Social media has become a critical part of every marketer’s marketing mix. From Facebook pages to YouTube ads, everything plays an important role in driving intent and conversion in the…

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Polls to loosen advertising purse strings

As election is around the corner, two of the country’s top media agencies –GroupM and Zenith predict that the advertising expenditure (adex) is going to soar at the rate of…

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The merger of HUL and GSK for a ₹317-bn deal

Hindustan Unilever (HUL) announced its merger with GlaxoSmithKline (GSK) Consumer Healthcare for a deal of ₹317 billion on Monday 3rd December 2018. It is one of the largest deals on the consumer goods…

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4th International Marketing Conference 2019

4th International Marketing Conference