TRENDING

‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers

With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in creation of fan base rather than just a consumer base.   The ethnic wear brand ‘House of Pataudi’, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched first of its video content series ‘Stories of …

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HUL will provide Love and Care to our prized premium fabrics

After 32 years Hindustan Unilever has come up with a new detergent ‘Love & Care’ for premium fabrics such as silk, chiffon etc. The growth of detergent market over the past 3 years has been driven by the higher priced segment.   The launch comes as a part of HUL’s ongoing premiumization strategy. They devised …

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Doritos drops its Logo and Name in the latest campaign

  Doritos drops a new surprise by dropping its name and logo being confident that the users will recognize the iconic brand even without them. For the announcement, they used a very surprising reveal idea to diminish the brand to a single icon of a red triangular Dorito Chip.   Counting on the exemplary status …

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Facebook pays a third party to transcribe Users’ Audio

Facebook Inc transcribes audio clips from users of it’s services by outsourcing from contractors. After confirming that this was the truth, the company said that they had stopped doing the same, Bloomberg reported. The Report also suggested that, the users who chose the option in the Messenger App to get their Voice Chats transcribed, were …

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Manyavar shook hands with Admitad India to enter Affiliate Marketing Segment

Following the concept of AFFILIATE MARKETING, Admitad has created a unified marketing platform for advertisers and publishers. It manages and affiliates duties and programs for various brands across the globe. Manyavar has partnered with Admitad India to augment its online marketing strategy and pan-India online presence and consumer base. Admitad India assists brands to reach …

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Rise of Zero Alcohol Market in India

The Belgian beverage Anheuser-Busch InBev, the world’s biggest brewers and United Breweries are powered launch Budweiser 0.0 and Hoegaarden 0.0 their flagship brands in India which will compete against leading brands of India Coco-Cola and PepsiCo. These Brewers wish to give various options to their audience in this segment as it will give them an opportunity to chug on …

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