Key Takeaways from this article: Understanding the G20 presidency being carried by India. Understanding the agenda and working of the G20 2023 summit Government measures to promote the event. The impact of the forum on international trade and the country’s market image. What is G20 Summit? The G20 leadership summit is a forum of 20 …
G20- A moment of opportunity to turn Discussion into Direction Read More »
Key takeaways: Every business will benefit from the adoption of analytics in its marketing strategies. Different departments working in coordination and analyzing pricing and promotion strategies with the help of analytics will result in the development of effective marketing strategies. Pricing and promotion strategies are interlinked with each other and if focused on together can …
USING ANALYTICS IN MARKETING: PRICING AND PROMOTION STRATEGIES Read More »
The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service …
When sales of the product start falling, it induces CEOs to try out the unique strategies that can connect and grab the attention of the consumer and also build a good image in the minds of people through their product. The CEO of Realme, Mr. Seth had posted a video on twitter of him …
Latest annual report of the RBI for the fiscal year 2018-19 confirmed that the Indian economy has indeed hit a rough patch. The GDP growth rate of the economy has slipped to 5 per cent in the first quarter of FY20, the lowest in over six years. Recent collapse of the automobile sector or the …
Mobiles in ‘essential’ category, slowdown not a worry says Xiaomi Read More »
With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in creation of fan base rather than just a consumer base. The ethnic wear brand ‘House of Pataudi’, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched first of its video content series ‘Stories of …
‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers Read More »
After 32 years Hindustan Unilever has come up with a new detergent ‘Love & Care’ for premium fabrics such as silk, chiffon etc. The growth of detergent market over the past 3 years has been driven by the higher priced segment. The launch comes as a part of HUL’s ongoing premiumization strategy. They devised …
HUL will provide Love and Care to our prized premium fabrics Read More »
Doritos drops a new surprise by dropping its name and logo being confident that the users will recognize the iconic brand even without them. For the announcement, they used a very surprising reveal idea to diminish the brand to a single icon of a red triangular Dorito Chip. Counting on the exemplary status …
Doritos drops its Logo and Name in the latest campaign Read More »
Facebook Inc transcribes audio clips from users of it’s services by outsourcing from contractors. After confirming that this was the truth, the company said that they had stopped doing the same, Bloomberg reported. The Report also suggested that, the users who chose the option in the Messenger App to get their Voice Chats transcribed, were …
Facebook pays a third party to transcribe Users’ Audio Read More »
On 4th August, everyone celebrated Friendship day, and brands jumped right into the bandwagon. The most successful brand in the digital era is always going to be the one which can pull the right emotional strings at the right time. In a country like India, ‘emotion’ plays a major role with the audience, be it …
