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TRENDING Archives -

TRENDING

G20- A moment of opportunity to turn Discussion into Direction

Key Takeaways from this article: Understanding the G20 presidency being carried by India. Understanding the agenda and working of the G20 2023 summit Government measures to promote the event. The impact of the forum on international trade and the country’s market image. What is G20 Summit? The G20 leadership summit is a forum of 20 …

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USING ANALYTICS IN MARKETING: PRICING AND PROMOTION STRATEGIES

Key takeaways: Every business will benefit from the adoption of analytics in its marketing strategies. Different departments working in coordination and analyzing pricing and promotion strategies with the help of analytics will result in the development of effective marketing strategies. Pricing and promotion strategies are interlinked with each other and if focused on together can …

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New Media Rules: Boon or Bane?

The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service …

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‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers

With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in creation of fan base rather than just a consumer base.   The ethnic wear brand ‘House of Pataudi’, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched first of its video content series ‘Stories of …

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Facebook pays a third party to transcribe Users’ Audio

Facebook Inc transcribes audio clips from users of it’s services by outsourcing from contractors. After confirming that this was the truth, the company said that they had stopped doing the same, Bloomberg reported. The Report also suggested that, the users who chose the option in the Messenger App to get their Voice Chats transcribed, were …

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