TRENDING

Short Video Dominance in Modern Marketing

Key takeaways from this article: Short-form video captivates the digital world, dominating attention and driving engagement like never before. Platforms like TikTok and Instagram Reels offer unparalleled reach, virality potential, and a direct line to younger generations. By mastering short-form video storytelling, embracing trends, and collaborating strategically, brands can unlock explosive growth and marketing success […]

Short Video Dominance in Modern Marketing Read More »

USING ANALYTICS IN MARKETING: PRICING AND PROMOTION STRATEGIES

Key takeaways: Every business will benefit from the adoption of analytics in its marketing strategies. Different departments working in coordination and analyzing pricing and promotion strategies with the help of analytics will result in the development of effective marketing strategies. Pricing and promotion strategies are interlinked with each other and if focused on together can

USING ANALYTICS IN MARKETING: PRICING AND PROMOTION STRATEGIES Read More »

New Media Rules: Boon or Bane?

The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service

New Media Rules: Boon or Bane? Read More »

‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers

With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in creation of fan base rather than just a consumer base.   The ethnic wear brand ‘House of Pataudi’, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched first of its video content series ‘Stories of

‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers Read More »