The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service …
When sales of the product start falling, it induces CEOs to try out the unique strategies that can connect and grab the attention of the consumer and also build a good image in the minds of people through their product. The CEO of Realme, Mr. Seth had posted a video on twitter of him …
Latest annual report of the RBI for the fiscal year 2018-19 confirmed that the Indian economy has indeed hit a rough patch. The GDP growth rate of the economy has slipped to 5 per cent in the first quarter of FY20, the lowest in over six years. Recent collapse of the automobile sector or the …
Mobiles in ‘essential’ category, slowdown not a worry says Xiaomi Read More »
With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in creation of fan base rather than just a consumer base. The ethnic wear brand ‘House of Pataudi’, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched first of its video content series ‘Stories of …
‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers Read More »
After 32 years Hindustan Unilever has come up with a new detergent ‘Love & Care’ for premium fabrics such as silk, chiffon etc. The growth of detergent market over the past 3 years has been driven by the higher priced segment. The launch comes as a part of HUL’s ongoing premiumization strategy. They devised …
HUL will provide Love and Care to our prized premium fabrics Read More »
Doritos drops a new surprise by dropping its name and logo being confident that the users will recognize the iconic brand even without them. For the announcement, they used a very surprising reveal idea to diminish the brand to a single icon of a red triangular Dorito Chip. Counting on the exemplary status …
Doritos drops its Logo and Name in the latest campaign Read More »
Facebook Inc transcribes audio clips from users of it’s services by outsourcing from contractors. After confirming that this was the truth, the company said that they had stopped doing the same, Bloomberg reported. The Report also suggested that, the users who chose the option in the Messenger App to get their Voice Chats transcribed, were …
Facebook pays a third party to transcribe Users’ Audio Read More »
On 4th August, everyone celebrated Friendship day, and brands jumped right into the bandwagon. The most successful brand in the digital era is always going to be the one which can pull the right emotional strings at the right time. In a country like India, ‘emotion’ plays a major role with the audience, be it …
Following the concept of AFFILIATE MARKETING, Admitad has created a unified marketing platform for advertisers and publishers. It manages and affiliates duties and programs for various brands across the globe. Manyavar has partnered with Admitad India to augment its online marketing strategy and pan-India online presence and consumer base. Admitad India assists brands to reach …
Manyavar shook hands with Admitad India to enter Affiliate Marketing Segment Read More »
India’s market for luxury cars shrank by a quarter due to the slowdown in economic growth, the recent government move that increases the tax outgo of individuals earning more than Rs. 2 crore and uncertainty during the elections, which made the buyers cautious. Statistics: 15000 to 17000 Luxury cars were sold in the first half …
