TRENDING

New Media Rules: Boon or Bane?

The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service …

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‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers

With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in creation of fan base rather than just a consumer base.   The ethnic wear brand ‘House of Pataudi’, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched first of its video content series ‘Stories of …

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Facebook pays a third party to transcribe Users’ Audio

Facebook Inc transcribes audio clips from users of it’s services by outsourcing from contractors. After confirming that this was the truth, the company said that they had stopped doing the same, Bloomberg reported. The Report also suggested that, the users who chose the option in the Messenger App to get their Voice Chats transcribed, were …

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Manyavar shook hands with Admitad India to enter Affiliate Marketing Segment

Following the concept of AFFILIATE MARKETING, Admitad has created a unified marketing platform for advertisers and publishers. It manages and affiliates duties and programs for various brands across the globe. Manyavar has partnered with Admitad India to augment its online marketing strategy and pan-India online presence and consumer base. Admitad India assists brands to reach …

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