Social media has become a critical part of every marketer’s marketing mix. From Facebook pages to YouTube ads, everything plays an important role in driving intent and conversion in the…

As election is around the corner, two of the country’s top media agencies –GroupM and Zenith predict that the advertising expenditure (adex) is going to soar at the rate of…

Hindustan Unilever (HUL) announced its merger with GlaxoSmithKline (GSK) Consumer Healthcare for a deal of ₹317 billion on Monday 3rd December 2018. It is one of the largest deals on the consumer goods…

The word “Selfie” has now become an emotion for everyone. The brands have taken this opportunity to advertise their product or to spread awareness digitally.  They have made Selfie’s a…

The decline in the value of decentralized digital currency bitcoins enables blockchain technology to step into the retail businesses. There are many out there who are taking this up to…

While the right to privacy is universal and free, upgrading privacy settings on lives comes with a price tag. There are eye opening revelations from the Facebook-Cambridge Analytica scandal. Ghost…

Customers are the king of markets and there are plenty of products and services that they can choose from. It’s not an easy job to grab the attention of the…

One of the most powerful -and sadly, under-leveraged- weapons in the visual communication toolkit is colour. Why is it so powerful? How can it be used strategically to benefit your…

Journey of FIFA world cup 2018 has been amazing and full of enthusiasm. Football is the most loved and played sport. And people eagerly wait to show their support and…

 The expression customer journey, can at times be a bit misleading because it can be taken to imply that there is an end, a conclusion. Companies that want to reach…