With a number of rumors and misleading information spreading on WhatsApp in India, it had run campaigns regarding offering tips to users on how to spot misinformation. Now, it is launching a new fact-checking service…

As the election season is approaching, India’s two biggest political parties have thrown the traditional ideas of how to attract voters out the window. The stories candidates tell have a…

This is that time of the year when you can see kids constantly inside their homes, sunk by the weight of their books, and staying away from the radar of…

The European Parliament has embraced questionable copyright changes advocated by news distributers and the media business, conveying a hit to the tech giants that campaigned against it. European officials were…

In September 2018, Dunkin’ announced on its social channels that it would be dropping the word “Donuts” from its name. The move is undoubtedly part of an ongoing strategy to…

Good marketing makes the company look smart. Great marketing makes the customer feel smart. It is truly said that you can’t sell anything if you can’t tell anything. Emotional marketing…

Gillette’s newest campaign with a tagline of ‘The Best a Man can Get’ was meant to target the male audience, but it engaged the female audience as well. Eventually, it…

The internet has always been social, but what it has truly revolutionized is the pace, scale, and cost of communication. You can send more messages to more people, more quickly…

Croma is an infinity retail store of electronics owned by Tata Group.  It has its presence in 21 cities and, 112 stores across India. They have an e-commerce portal which…

One of the two most patriotic days of the year arrives on Jan 26, and like each year, brands have taken the opportunity to roll out their contributions to Republic…