The times have changed drastically when Father’s Day used to be celebrated without much of a buzz, brands in today’s era ensure that the superheroes of our lives are properly…

It is not the strongest of the species that survive, or the most intelligent, but the one most responsive to change. Experiential marketing isn’t about creating the biggest spectacle or employing…

Low-cost airlines, the pioneers of brief discomfort at bargain prices, have struggled to master long-haul flights. Now one of the world’s most successful budget carriers is considering cut-price business class…

  Movie marketing has the power to influence and position a concept in the mind of the audience. In India, film industry is very cumbersome and is continuously flourishing since…

India as a country has always been fascinated and inspired by movies. Film stars in this country have always had ardent and dedicated fan base, a relationship which goes beyond…

Every 12 years, millions of priests, people, and Hindu devotees come together to bathe in the sacred river to cleanse their sins, and feel the hand of god gracing them….

With a number of rumors and misleading information spreading on WhatsApp in India, it had run campaigns regarding offering tips to users on how to spot misinformation. Now, it is launching a new fact-checking service…

As the election season is approaching, India’s two biggest political parties have thrown the traditional ideas of how to attract voters out the window. The stories candidates tell have a…

This is that time of the year when you can see kids constantly inside their homes, sunk by the weight of their books, and staying away from the radar of…

The European Parliament has embraced questionable copyright changes advocated by news distributers and the media business, conveying a hit to the tech giants that campaigned against it. European officials were…