CEOs take a dive to reach consumers

When sales of the product start falling, it induces CEOs to try out the unique strategies that can connect and grab the attention of the consumer and also build a…

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Mobiles in ‘essential’ category, slowdown not a worry says Xiaomi

Latest annual report of the RBI for the fiscal year 2018-19 confirmed that the Indian economy has indeed hit a rough patch. The GDP growth rate of the economy has…

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‘House of Pataudi’ unveils ‘Stories of Love’ featuring real myntra customers

With increase in buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in creation of fan base rather than just a consumer base.  …

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HUL will provide Love and Care to our prized premium fabrics

After 32 years Hindustan Unilever has come up with a new detergent ‘Love & Care’ for premium fabrics such as silk, chiffon etc. The growth of detergent market over the…

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Doritos drops its Logo and Name in the latest campaign

  Doritos drops a new surprise by dropping its name and logo being confident that the users will recognize the iconic brand even without them. For the announcement, they used…

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Facebook pays a third party to transcribe Users’ Audio

Facebook Inc transcribes audio clips from users of it’s services by outsourcing from contractors. After confirming that this was the truth, the company said that they had stopped doing the…

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Brands bond with audience on Friendship Day

On 4th August, everyone celebrated Friendship day, and brands jumped right into the bandwagon. The most successful brand in the digital era is always going to be the one which…

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Manyavar shook hands with Admitad India to enter Affiliate Marketing Segment

Following the concept of AFFILIATE MARKETING, Admitad has created a unified marketing platform for advertisers and publishers. It manages and affiliates duties and programs for various brands across the globe….

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India’s Luxury Car Market shrinks by a quarter

India’s market for luxury cars shrank by a quarter due to the slowdown in economic growth, the recent government move that increases the tax outgo of individuals earning more than…

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Rise of Zero Alcohol Market in India

The Belgian beverage Anheuser-Busch InBev, the world’s biggest brewers and United Breweries are powered launch Budweiser 0.0 and Hoegaarden 0.0 their flagship brands in India which will compete against leading brands of…

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