TECHNOLOGY

Nokia’s Advertising Journey

The brand Nokia is one of the oldest brands in India which had begun its journey in the ’90s and going on to Gen Z. It stood as the market…

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Uber launches ‘Safety Never Stops’ campaign to spread safety awareness

Cab hailing app, Uber India has taken a step to strengthen its commitment towards the safety of its customers. The world’s largest mobility platform has launched a two-month-long campaign ‘Safety…

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Google’s AI-powered Voice Assistant is the 24/7 butler you didn’t know you need

  In today’s world, Google’s assistant which is an artificial intelligence-powered virtual assistant is trying to fit in our daily life from the moment we wake up till we sleep…

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Winds of change: How AI will create a better marketplace

Influencers are in the heart of various brand strategies, they have the entire package – audience, authenticity, and most importantly, affinity with their followers. With technology getting revolutionized rapidly, our…

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Realme’s expansion plans into offline sales in India

The Chinese company ‘Realme’ launched its first phone in India – ‘Realme 1’ earlier this year. Initially, Realme was an online exclusive brand in India. The brand had announced its…

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Amazon talking about big data

Amazon is working with top media companies to make its data more available for use in their media planning. Amazon is developing data analytics tools for brands, backed by machine…

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Transparent data practices help to regain customers’ trust

The flexibility of expanding business on the digital platform by the companies has added options and channels for consumers to make their purchasing decision. Now it’s time when brands get…

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Hindustan Unilever to adopt Artificial Intelligence to predict customer’s grocery needs

The Indian arm of Unilever plc will use Artificial Intelligence software Jarvis to extract details of the purchase made by their regular customer. This decision will help them to design…

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The Internet knows you all too well

In the age of the Facebook and Cambridge Analytica scandal, it’s not shocking knowing that what you’ve ‘liked’ on Facebook is all that machine learning algorithms need to predict your…

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Can Blockchain be used to build communication?

Blockchain technology can be equated to an Excel sheet with access points where users can update their data together and in real-time. Blockchain, therefore, allows information to be stored and…

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