Key Takeaways: Importance of Ethical Data Practices Data Ethics Builds Trust, Not Just Compliance Contrasting examples of P&G and Yahoo Introduction Data holds immense power, and every business on the planet uses it. However, some use it more effectively than others. What’s the problem? Not all businesses treat data ethically.To scale your firm, you need […]
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Key takeaways: Artificial intelligence is growing at the speed of light which eventually helps humankind in its everyday tasks. In the marketing world, there are many aspects that can be easily overcome with the help of Artificial intelligence. Different types of AI tools in the market are available for different purposes which can reduce the
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Key Takeaways: The metaverse offers a virtual realm where brands can create immersive and interactive experiences to engage customers on a deeper level through memorable virtual experiences Brands across various industries, including fashion, gaming, sports, and entertainment, are leveraging the metaverse in marketing to drive brand awareness, enhance customer engagement, and create unique experiences The
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Key takeaways: As the marketing world is evolving constantly one of the aspects of Marketing in gamification which gives you proper customer engagement. Everyone like games and there is a huge market for gaming all over the world Traditional marketing which includes mass marketing will have a lesser impact on customers than the personalized gamified
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Key takeaways: 5G will power many technologies in India, including the Internet of Things, self-driving cars, virtual reality, and augmented reality. The 5th generation network will promote the tech revolution in the country. This technology will promote the “Digital India” campaign, and by the end of this year, 75% of the population will be able
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Key Takeaways: Big data has a lot of diverse information that comes with never-ending volumes and high velocity. Big data can be easily collected from surveys, comments on social media, websites questionaries, and check-ins. Big data is collected in computers and is processed in specifically designed analytics software. Every business can use big data to
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Key Takeaway: How the CRED does is the first choice of customer’s when it is mostly running in loss How the company is managing to be so much engaging to the customer. Marketing Strategies of CRED. It has been a long time since we have been utilizing multiple credit cards as a feature of our
The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service
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Titan Company has partnered with the country’s largest lender State Bank of India (SBI) to launch contactless payment watches amid the drive for more digital transactions in the country, particularly during the coronavirus pandemic and the way forward to the new normal. Identified as Titan Pay, Titan and SBI are first time launching a range
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The brand Nokia is one of the oldest brands in India which had begun its journey in the ’90s and going on to Gen Z. It stood as the market leader from the beginning till the time of its termination in 2013, and a huge comeback in 2017. They started their journey as a people’s
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