Influencers are in the heart of various brand strategies, they have the entire package – audience, authenticity, and most importantly, affinity with their followers. With technology getting revolutionized rapidly, our…

The Chinese company ‘Realme’ launched its first phone in India – ‘Realme 1’ earlier this year. Initially, Realme was an online exclusive brand in India. The brand had announced its…

Amazon is working with top media companies to make its data more available for use in their media planning. Amazon is developing data analytics tools for brands, backed by machine…

The flexibility of expanding business on the digital platform by the companies has added options and channels for consumers to make their purchasing decision. Now it’s time when brands get…

The Indian arm of Unilever plc will use Artificial Intelligence software Jarvis to extract details of the purchase made by their regular customer. This decision will help them to design…

In the age of the Facebook and Cambridge Analytica scandal, it’s not shocking knowing that what you’ve ‘liked’ on Facebook is all that machine learning algorithms need to predict your…

Blockchain technology can be equated to an Excel sheet with access points where users can update their data together and in real-time. Blockchain, therefore, allows information to be stored and…

Flight delay predictions, mobile trip-planning, automatic itinerary management, language translation through Bluetooth earbuds, and a smartphone that enables users to learn about landmarks by tapping an icon and aiming the…

Are all smartphones in India sold online? Not really. Smartphone sales haven’t crossed 40 per cent through online channels. There are still limitations to online channels in India. ROPO (Research Online Purchase…

 Indian mobile companies have rarely come out of their comfort zone and tried their luck in the international markets. They need to shift their focus from bookish business planning to…