TECHNOLOGY

New Media Rules: Boon or Bane?

The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service …

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Uber launches ‘Safety Never Stops’ campaign to spread safety awareness

Cab hailing app, Uber India has taken a step to strengthen its commitment towards the safety of its customers. The world’s largest mobility platform has launched a two-month-long campaign ‘Safety Never Stops’ for the mindfulness of its consumers about its technology-enabled safety features and processes. The prime idea behind the initiative is a comprehensive awareness …

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Google’s AI-powered Voice Assistant is the 24/7 butler you didn’t know you need

  In today’s world, Google’s assistant which is an artificial intelligence-powered virtual assistant is trying to fit in our daily life from the moment we wake up till we sleep at night.   In scientific terms, we need help from the assistant while driving a car, in the kitchen or while using the phone. When …

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Winds of change: How AI will create a better marketplace

Influencers are in the heart of various brand strategies, they have the entire package – audience, authenticity, and most importantly, affinity with their followers. With technology getting revolutionized rapidly, our generation has found itself in the eye of the storm, we are incessantly coping with changes and, learning to stay ahead in the game, while …

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Realme’s expansion plans into offline sales in India

The Chinese company ‘Realme’ launched its first phone in India – ‘Realme 1’ earlier this year. Initially, Realme was an online exclusive brand in India. The brand had announced its entry into the offline segment last November. The brand has partnered with Reliance stores for exclusive offline sales of its products. Realme has also partnered …

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Transparent data practices help to regain customers’ trust

The flexibility of expanding business on the digital platform by the companies has added options and channels for consumers to make their purchasing decision. Now it’s time when brands get in touch with the consumers. Each and every brand is looking forward to building their digital space but the data which is flowing to target …

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Hindustan Unilever to adopt Artificial Intelligence to predict customer’s grocery needs

The Indian arm of Unilever plc will use Artificial Intelligence software Jarvis to extract details of the purchase made by their regular customer. This decision will help them to design the new shopping experience for their customers and also HUL will be the first company in India who will use this technology in FMCG industry. …

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