TECHNOLOGY

The brand Nokia is one of the oldest brands in India which had begun its journey in the ’90s and going on to Gen Z. It stood as the market leader from the beginning till the time of its termination in 2013, and a huge comeback in 2017. They started their journey as a people’s […]

Cab hailing app, Uber India has taken a step to strengthen its commitment towards the safety of its customers. The world’s largest mobility platform has launched a two-month-long campaign ‘Safety Never Stops’ for the mindfulness of its consumers about its technology-enabled safety features and processes. The prime idea behind the initiative is a comprehensive awareness

  In today’s world, Google’s assistant which is an artificial intelligence-powered virtual assistant is trying to fit in our daily life from the moment we wake up till we sleep at night.   In scientific terms, we need help from the assistant while driving a car, in the kitchen or while using the phone. When

Influencers are in the heart of various brand strategies, they have the entire package – audience, authenticity, and most importantly, affinity with their followers. With technology getting revolutionized rapidly, our generation has found itself in the eye of the storm, we are incessantly coping with changes and, learning to stay ahead in the game, while

The Chinese company ‘Realme’ launched its first phone in India – ‘Realme 1’ earlier this year. Initially, Realme was an online exclusive brand in India. The brand had announced its entry into the offline segment last November. The brand has partnered with Reliance stores for exclusive offline sales of its products. Realme has also partnered

Amazon is working with top media companies to make its data more available for use in their media planning. Amazon is developing data analytics tools for brands, backed by machine learning and web services. Amazon is running experiments with agencies and brands, some that look at targeting ads and some that measure attribution, showing which

The flexibility of expanding business on the digital platform by the companies has added options and channels for consumers to make their purchasing decision. Now it’s time when brands get in touch with the consumers. Each and every brand is looking forward to building their digital space but the data which is flowing to target

The Indian arm of Unilever plc will use Artificial Intelligence software Jarvis to extract details of the purchase made by their regular customer. This decision will help them to design the new shopping experience for their customers and also HUL will be the first company in India who will use this technology in FMCG industry.

In the age of the Facebook and Cambridge Analytica scandal, it’s not shocking knowing that what you’ve ‘liked’ on Facebook is all that machine learning algorithms need to predict your personality type. In 2013, it was learned that machine-learning techniques made it possible to accurately predict someone’s personality type simply from their Facebook likes. Just

Blockchain technology can be equated to an Excel sheet with access points where users can update their data together and in real-time. Blockchain, therefore, allows information to be stored and distributed while preventing copying and modification. This data can then be put to multiple uses, the most well-known of which is Bitcoin. Bitcoins are only