TECHNOLOGY

Are all smartphones in India sold online? Not really. Smartphone sales haven’t crossed 40 per cent through online channels. There are still limitations to online channels in India. ROPO (Research Online Purchase Offline) is an established trend of how smartphones are purchased across the globe, including in India. In 2017, one of the key focus areas for […]

 Indian mobile companies have rarely come out of their comfort zone and tried their luck in the international markets. They need to shift their focus from bookish business planning to plan their business well in domestic as well as foreign competitive markets. The foreign companies are always on the go to meet their customer expectations

Google’s announcement about adding a built-in ad blocker to Chrome presents an opportunity to advertisers. “Creating a set of advertising quality standards seems like a natural move for Google.” – Nina Hale, Nina Hale, Inc. Advertisers Will Be Forced to Create Better Ad Experiences It will create a less cluttered ad environment and block “bad ad” experiences (pop-ups, sliders

Havells India Ltd is one of the largest electrical equipment company in India having a variety of products including home and kitchen appliances, industrial and domestic cables, wires and many more, is now looking to make its name in water purifier segment. After announcing the launch of six variant of water purifier, Havells India is

Technology is affecting our daily life or we can say it is making our life simpler and easier. Whether we are talking about communication, shopping or globalisation, technology has changed our way of looking at things or using them and now is the turn of fashion to go hi-tech. Julien Fournie, a French fashion designer

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. It opens up a new channel for brands to connect with consumers on a larger scale.   An influencer is perceived as somebody with a really high social reach and not necessarily as

Chinese market leader Xiaomi set its focus to expand their Indian store network to attract market share in the smartphone segment which Korean giant Samsung has dominated for the last couple of years. It has been only 3 years since Xiaomi has begun their operations in India but now they are giving cut throat competition

 Sonata ACT marks the incorporation of technology in the brand’s products, adding tangible value for customers by foraying into the tech-enabled product space.  Sonata launched ACT – App-Enabled Coordinates Tracker watch- designed exclusively for women. This safety watch makes use of custom-made technology. This path-breaking product caters to the Indian audience at a price range

Digitalisation is what is happening around the globe and is changing the perspective of everyone including consumers. Like physical newspaper was the thing of past and now a day people don’t even have time for that but still, they are reading the newspaper on their devices and this is the power of digital technology. Digital

Nowadays businesses and consumers are more focused towards artificial intelligence which gives them access to reduced costs and improve efficiency and many other suitable options. With the recent advancements in technology since last five to six years, the world is heading towards the automation in all fields with the help of artificial intelligence to improves