Havells India Ltd is one of the largest electrical equipment company in India having a variety of products including home and kitchen appliances, industrial and domestic cables, wires and many more, is now looking to make its name in water purifier segment.
After announcing the launch of six variant of water purifier, Havells India is aiming to generate a revenue of Rs100 crores in the first year.
The launched purifiers are ranging from Rs10,499 to Rs23,999.
Being the first purifier in India with pH balance they are hoping to give a very tough competition to its rivals and planning to acquire 10% of the market in next 4 years.
To remain ahead of the competition Havells is training its service technicians for in-house developed technology and is going to build a strong customer service network across the country. And whether they are going to achieve their goal or not depend on their marketing strategy.