The Indian arm of Unilever plc will use Artificial Intelligence software Jarvis to extract details of the purchase made by their regular customer. This decision will help them to design the new shopping experience for their customers and also HUL will be the first company in India who will use this technology in FMCG industry.
They have already covered 6,00,000 villages and their products are on the shelf of 10 million outlets and the numbers will increase in a couple of years.
They have undertaken projects and initiatives such as project Maxima which will be focused on target marketing, distribution marketing and helps them to extract purchase details of the person who visited the grocery store for the past three months within the 100m.
The market leader of Indian FMCG industry will accomplish this with the use of predictive analytics, cloud technology, Internet of Things and Artificial Intelligence.
They are also active on the social platforms and closely monitoring the trends and the search done by the consumer to formulate micromarketing strategies.
They are focused towards modern trade and e-commerce as it contributes 1.5% of overall revenues , growth and profitability.
This move will also help them to compete against their rivals as the competition in the FMCG industry is inching day by day.