The world of font size is a crucial part of your consumptions of texts, both offline and online. In a country like India, which has a multitude of languages and scripts, conceptualising and designing typefaces has immense potential.
A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of fonts is the typeface.
Fonts are designed and then married with technology, one word at a time, by typographers adept at adapting regional scripts for the digital age.
The demand for Indic typefaces is increasing because a large chunk of people might be more comfortable using their vernacular than English.
A 2017 study conducted by KPMG India and Google said that 70% of the sample size of Indians trusted the digital content in regional languages.
Companies particular about cultivating brand value realise that customised fonts will hold them in good stead, in terms of aesthetics, marketing and intellectual property rights and help to achieve an individualistic brand identity.
Font factory was founded in 2009 and the studio has created 300 fonts so far. Designing Indic fonts is challenging and time-consuming.
Increasing smartphone and internet penetration widens the scope of digitising even lesser-known Indic scripts.
Typography, as a trend, is gradually trickling down to India due to young entrepreneurs who think differently and traditional family-run businesses that rebrand to stay relevant.
Typeface designers are yet to figure out the full scope of business in India, due to lack of awareness.
To revive linguistic landscape, you first need to lessen the sense of alienation around the language. Digitizing fonts breathes new life into a language, and this is just the beginning.