The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service […]
New Media Rules: Boon or Bane? Read More »
Uber Technologies Inc. will soon launch food delivery service UberEATS in India, Uber started UberEATS in 2014 as a delivery pilot in Los Angeles. The service has since been expanded to 58 cities across the globe, including New York, Paris and Seattle. Bringing UberEATS to India is a significant investment, it spans multiple cities and
Uber to bring UberEATS, its food delivery app, to India Read More »
Radio taxi service Meru Cabs has added three new categories as an addition – hatchback, sedan & SUV as separate services. The new categories are priced at a base rate of Rs 49 and rs 9/km, Rs 79 and then rs 10/km and a base rate of Rs 149 and rs 15/km thereafter. With this launch, Meru
Meru Cabs prepares for battle with Uber, Ola; creates 3 services to curve competition Read More »
Lloyd’s is a world specialist reinsurance market, combining global insight with local knowledge. Lloyd’s has got the approval from IRDA to open its branch in India. John Nelson, chairman Lloyd’s, said that it’s a great moment for the company as it has got access to world’s fastest growing economy. The company will be able to
Lloyd’s to open branch in India Read More »
Phillips, due to changing trends, has been facing a decline in revenue growth and also in sales of lighting products as people now prefer LED bulbs. On one hand, there is a decline in lighting products and on another hand, the growth in consumer lifestyle products and healthcare products is seen. Therefore, Phillips India’s wholly
Phillips brings healthcare to your homes Read More »
An online budget network of hotels OYO is planning to expand its footprints in South Asia and South East Asia, besides strengthening its service by introducing a concierge service called OYO Captains. OYO is looking to strengthen its footprint in top leisure and pilgrimage destinations like Goa, the North-East (Shillong and Gangtok), Tirupati, Varanasi, Shirdi,
OYO to expand Asia footprint : introduces concierge service Read More »
Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note
Exide Launches its App Campaign Conceptualised by Rediffusion Y&R Read More »
This is that time of the month when every brand aspires to bring the happiness in the regular course of life. Similar is Jet Airways doing with its new campaign Joy Of Christmas highlighting the idea of THINK HOME, THINK JET AIRWAYS. Companies nowadays moving towards the idea of emotional marketing, touching upon the sensitive
JET AIRWAYS CELEBRATES JOYOFCHRISTMAS WITH FAMILIES Read More »
Expanding its product portfolio, Intex technologies launched refrigerators. This step is to make their presence in electronic sector. These models will be available by early next year. The company claims to keep the perishables from getting spoiled for longer duration in their refrigerators. Intex has 7 different product portfolios in durables including washing machine, currency
INTEX LAUNCHES REFRIGERATORS AS PART OF ITS PRODUCT PORTFOLIO EXPANSION Read More »
There are many reasons why Apple is ahead of its rivals, one of them it promotes itself at a large level, and leave no stone unturned to reach to its target audience. Apple might have stopped disclosing its overall advertising expenditure, but outside sources have revealed that it still spends more than its rival company
Apple is spending far more than Samsung on digital ads Read More »
