CURRENT NEWS

New Media Rules: Boon or Bane?

The Government of India in February 2021 has notified new and updated Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules. These rules are an extension of the existing intermediary liability rules under the Information Technology Act, 2011. They will have a significant impact on internet intermediaries. Simply put, an intermediary is any service […]

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Jet Airways launches pre-paid coupons for its domestic and international flights

Jet Airways has launched travel coupon booklets called “global Jet pass” The booklet of four coupons can be used for both domestic and international flights. Booklets are available at Rs 50,000 for economy class and for over Rs 1 lakh for business class travel. The coupons do not have any date change or cancellation fee.

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Zoom Air – India’s Newest Airline

Gurgaon-headquartered Zoom Air,India’s newest full-service airline, began its commercial operations with a flight from Delhi to Durgapur, West Bengal, via Kolkata. Zoom Air is promoted by Zexus Air Services. The airline is the first private carrier to join Ministry of Civil Aviation’s initiative for Regional connectivity Scheme (RCS). It is the 12th operational carrier in

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HDFC Life

HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence. The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’. Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in

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Indian Hotels Company to bring all hotels under Taj brand

Indian Hotels Company (IHCL) to bring all its hotels under a single brand – Taj Hotels Palaces Resorts Safaris. IHCL’s Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris will be clubbed under a single identity. The new brand identity will honor the renowned legacy of Taj in a structure creating greater brand resonance with

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DHFL Targets Young Investors With its Latest Campaign, unlockwithELSS

DHFL Pramerica MF, a mutual fund house, has unveiled their latest campaign #unlockwithELSS on their Equity Linked Savings Scheme (ELSS) – DHFL Pramerica Tax Savings Fund. The campaign tries to communicate about the tax saving by using a humorous approach.  The video goes on to suggest that one can avoid this situation by investing in a

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Uber starts bike-sharing service in Hyderabad

Cab aggregator Uber commenced operations of uberMOTO, its bike-sharing product. Driver partners of uberMOTO were taken through a training session on various road safety related topics by representatives from the RTO before starting their first trip. UuberMOTO is a quick, easy and affordable way to get around the city. UberMOTO aims to help solve the transportation and

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Deutsche Hospitality signs contract for the first hotel in India

German company Deutsche Hospitality, the umbrella brand for the companies of Steigenberger Hotels AG is adding India to its hospitality portfolio. A joint venture was announced between MBD Group, India’s largest education and leading hospitality company and Deutsche Hospitality, the largest German chain of hotels and resortsin 2016. Zephyr, the MBD Steigenberger Hotel, and Apartments will open

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Ola introduces ‘Senior Citizen Mobility Program’; to offer 50 pct discounts

Ola has announced a first-of-its-kind initiative for Senior Citizens in Pune, making mobility more accessible and affordable for them. Senior citizens under Ola’s Senior Mobility program can avail a discount of 50% on first 10 Ola cab rides every month & a discount of flat 20 percent on all Ola Auto rides. These discounts can

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Hyatt Hotels Corp launches Andaz brand in India

Hyatt Hotels Corporation has launched its luxury lifestyle brand Andaz in India. Hyatt currently has 25 hotels under its various brands in India. It is the first hotel in India and 16th global property under the Andaz brand. Andaz Delhi  is a third joint venture between Hyatt and Juniper Hotels Pvt Ltd (JHPL) after Grand Hyatt Mumbai and Hyatt Regency Ahmedabad.

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