Brands responding to corona virus crisis: Being thoughtful and Relevant

  The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete…

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Brands leveraging Digital Media amid Lockdown

  Amidst a 21 days lockdown across India due to COVID-19, everything has come to a sudden halt and brands are no exception. Since all new ad promotions and shoots…

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Gillette Venus launches #WhatsYourRepeat Campaign

  The American consumer goods giant, Proctor and Gamble, is home to iconic and trusted brands such as Whisper, Head and Shoulder, Gillette, Olay and many more serving customers across…

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Duroflex Mattresses launch ‘Yawn off Sleep on’ campaign

  Gearing up for the upcoming ‘World Sleep Day’ (13th March 2020), Duroflex Mattresses has launched #YawnOffSleepOn campaign, asking everyone to send them their yawns so that they can in…

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The high-performance tyre manufacturers and exporters, TVS Srichakra Ltd unveiled their new brand, TVS Eurogrip in August 2019 to cater to the needs of the millennial customer base. Recently the…

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Burger King’s mouldy Whopper: Brave or an ad industry in-joke?

Burger King caused a stir with the launch of its global campaign that features its prized Whopper burger decaying over a 34-day time frame. The message is clear, the brand…

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Phonepe & Paytm

Paytm and PhonePe to spend ₹ 2000 crore on marketing this year

With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase…

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Adidas launches campaign for its new Women’s Collection

Adidas kicks off 2020 by inviting the planet to reimagine sport, challenging old stereotypes and celebrating movement of all types. Inspired by the assumption that sport has evolved, the brand’s…

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#LiveTheConstitution campaign launched by Adani Group

On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental…

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OnePlus’s community engagement decoded

Five years ago, Apple and Samsung cornered much of the premium market, and Chinese phones ruled the affordable range. But things started changing with the entry of OnePlus. The brand built…

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