When we talk about B2B marketing, there are a few questions that come up to our mind, what is it? How is it done? Who does it? In this article…
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“Always a Beardo is all about being proud of your beards”- the men’s grooming product brand, Beardo has rightly given the message to the world and have met every…
Amid Covid19 audience and brands are struggling alike to get into a normal condition, and it is reflected in the subjects of commercial promotions on TV. The virus is…
Covid19 crisis and lockdown led Media companies to major cash crunch as many advertising categories have either stopped or deferred their campaigns. The Broadcast Audience Research Council of India’s…
The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing. It is…
In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to…
The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete…
Amidst a 21 days lockdown across India due to COVID-19, everything has come to a sudden halt and brands are no exception. Since all new ad promotions and shoots…
The American consumer goods giant, Proctor and Gamble, is home to iconic and trusted brands such as Whisper, Head and Shoulder, Gillette, Olay and many more serving customers across…
Gearing up for the upcoming ‘World Sleep Day’ (13th March 2020), Duroflex Mattresses has launched #YawnOffSleepOn campaign, asking everyone to send them their yawns so that they can in…