Key Takeaways: Only 100 companies are responsible for 71% of global greenhouse gas emissions. That is the power of long-term marketing. If each of these 100 companies used sustainable marketing, global emissions would be drastically reduced. Three pillars constitute sustainable marketing: the economy, society, and the environment. Brands are changing their emphasis from generating revenue …
Key takeaways: In the current day, digitalization is impacting the world quickly. The new universe of innovation has empowered individuals to associate past the limits of countries, giving expanded space to them to raise their voices, make mindfulness and represent one another. Individuals appreciate ‘brands’ that are more trustworthy Workers and clients battle for brands …
Key takeaways: The end of an era is here as Starbucks plans to discontinue their legendary disposable cups. Starbucks has been using disposable cups for as far as we can remember. Starbucks is planning to phase out the use of disposable cups by 2025. Last year Starbucks launched the ‘Borrow A Cup’ initiative in the …
Starbucks plans to discontinue their legendary disposable cups. Read More »
Key takeaways: Coca-Cola is the world’s third most valuable brand because it has one the most successful marketing strategy. The company’s marketing strategy is very unique and is one of the reasons behind its international reach. They very cleverly entered each market and used emotional marketing to catch their target audience, yet the real masterstroke …
Campaigns that shaped the brand Coca Cola in India Read More »
Key Takeaways: Starting your own business has now become easier than ever with entrants like Meesho. This app allows anyone to start their own business by sitting at home without inventory. 70% of revenue is generated from tier 2+ cities. The platform saw a 4X growth in business from 84.8 Cr in 2019 to 341.6 …
Key takeaways: Domino’s Pizza, Inc is an American multinational pizza restaurant that is currently the largest pizza chain. It focused on getting better and revamped its brand, Taking the backlash as an opportunity to get better and never looking back. Domino’s came a long way from 2009 facing a rough phase to 2021 becoming the …
HOW DOMINO’S BECAME THE WORLD’S LARGEST PIZZA CHAIN Read More »
Key takeaways: Ikea focuses on customer–centric content marketing to understand its audience better. They also focus on drawing their audience’s attention by using different approaches like Freebies and Guerrilla marketing. Ikea came up with unique ideas like AugmentedReality, Virtual Reality, hotplate, and marketing their catalogue like a digital book. Ikea always tries to stay relevant …
Key Takeaways: Email Marketing is one of the most cost-effective digital marketing methods with a high return on investment. Email connects your marketing channels for a consistent and fluid buyer’s journey. One can tailor and customize experiences for leads, new customers, and repeat consumers, improving engagement and brand recognition. Email is a great way to …
Keypoints: Advertisement is an art of promoting the services. Good or bad advertisement is a part of PR. Advertisements are made in order to connect with the audience and to expand their reach. Since the ad agency tries to be creative in order to grasp attention, this is the only reason there could be some …
The World of Advertisements – Harmful or Harmless? Read More »
JioMart is a joint venture between Reliance Retail and Jio Platforms that provides online grocery distribution in India. JioMart picks up groceries and other necessities from local supermarkets and delivers them to you. History of JioMart: In early 2019, JioMart launched a point-of-sale (PoS) system installation process as well as a website for placing orders …
