ADVERTISING

Gamified marketing: A New Era of the virtual world to spice up the marketing

Leave a Comment / ADVERTISING, TECHNOLOGY

Key takeaways: As the marketing world is evolving constantly one of the aspects of Marketing in gamification which gives you proper customer engagement. Everyone like games and there is a huge market for gaming all over the world Traditional marketing which includes mass marketing will have a lesser impact on customers than the personalized gamified …

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Sustainable Marketing

Leave a Comment / BRANDING AND ADVERTISING, CONCEPTS

Key Takeaways: Only 100 companies are responsible for 71% of global greenhouse gas emissions. That is the power of long-term marketing. If each of these 100 companies used sustainable marketing, global emissions would be drastically reduced. Three pillars constitute sustainable marketing: the economy, society, and the environment. Brands are changing their emphasis from generating revenue …

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Innovation in digitalisation

Advertisement can make or break a brand

1 Comment / BRANDING AND ADVERTISING

Key takeaways: In the current day, digitalization is impacting the world quickly. The new universe of innovation has empowered individuals to associate past the limits of countries, giving expanded space to them to raise their voices, make mindfulness and represent one another. Individuals appreciate ‘brands’ that are more trustworthy Workers and clients battle for brands …

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Starbucks plans to discontinue their legendary disposable cups.

Leave a Comment / BRANDING AND ADVERTISING

Key takeaways: The end of an era is here as Starbucks plans to discontinue their legendary disposable cups. Starbucks has been using disposable cups for as far as we can remember. Starbucks is planning to phase out the use of disposable cups by 2025. Last year Starbucks launched the ‘Borrow A Cup’ initiative in the …

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Campaigns that shaped the brand Coca Cola in India

9 Comments / BRANDING AND ADVERTISING

Key takeaways: Coca-Cola is the world’s third most valuable brand because it has one the most successful marketing strategy. The company’s marketing strategy is very unique and is one of the reasons behind its international reach. They very cleverly entered each market and used emotional marketing to catch their target audience, yet the real masterstroke …

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HOW DOMINO’S BECAME THE WORLD’S LARGEST PIZZA CHAIN

1 Comment / BRANDING AND ADVERTISING

Key takeaways: Domino’s Pizza, Inc is an American multinational pizza restaurant that is currently the largest pizza chain. It focused on getting better and revamped its brand, Taking the backlash as an opportunity to get better and never looking back. Domino’s came a long way from 2009 facing a rough phase to 2021 becoming the …

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IKEA’S BEST MARKETING CAMPAIGNS EVER

6 Comments / BRANDING AND ADVERTISING

Key takeaways: Ikea focuses on customer–centric content marketing to understand its audience better. They also focus on drawing their audience’s attention by using different approaches like Freebies and Guerrilla marketing. Ikea came up with unique ideas like AugmentedReality, Virtual Reality, hotplate, and marketing their catalogue like a digital book. Ikea always tries to stay relevant …

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Email Marketing Importance in E-Commerce Sector

1 Comment / ADVERTISING

Key Takeaways: Email Marketing is one of the most cost-effective digital marketing methods with a high return on investment. Email connects your marketing channels for a consistent and fluid buyer’s journey. One can tailor and customize experiences for leads, new customers, and repeat consumers, improving engagement and brand recognition. Email is a great way to …

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