Adidas launches campaign for its new Women’s Collection

Adidas kicks off 2020 by inviting the planet to reimagine sport, challenging old stereotypes and celebrating movement of all types. Inspired by the assumption that sport has evolved, the brand’s…

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#LiveTheConstitution campaign launched by Adani Group

On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental…

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OnePlus’s community engagement decoded

Five years ago, Apple and Samsung cornered much of the premium market, and Chinese phones ruled the affordable range. But things started changing with the entry of OnePlus. The brand built…

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Uber Eats focuses on aggressive expansion in India

Uber Eats, the food delivery unit of Uber, has said that it is focusing aggressively on expanding its presence in India, a market that is expected to become a USD…

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The changing narrative around Man in Indian advertising

People in the communication business have a responsibility to evolve the narrative. Creative thought nurtures diversity. The scripts that emerge in advertising are still full of stereotypes. The problem is…

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Diet Coke launches new campaign “You Do You”

Diet Coke has launched a new ad campaign that sees grannies entering the Era of Dating App. Diet coke is launching this campaign just three months since its last ad…

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Brands Celebrating Ramadan

The Holy Month of the Islamic Calendar marks the spirit of people dedicating their time and soul towards fasting, introspection, and prayers. Ramadan is all about abstaining oneself from any…

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Where there is Lifebuoy, there is Brand consistency

Unilever’s Lifebuoy has been around for 124 years, and the brand has tried to convey only one message in the past 100 years or so, “Tandurusti Ki Raksha”. Holding the…

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Miles to Go before I stop!!

Ever wondered what could be the mystery behind the longest-lived and longest-reigning British monarch as well as the world’s longest-reigning Queen (Queen Elizabeth II), the female head of state? Well,…

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Ariel asks Men to share the load

Award-winning movement #ShareTheLoad by Ariel has been unearthing the reality of inequality within households since 2015.They have recently launched the third season recently as more work needs to be done…

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