Strategic marketing techniques play a very important role in order to create an effective brand.  It is must for a brand to create its unique image in the minds of…

The world of marketing is fiercely competitive. While creative advertisement might be entertaining, comparative advertisement, one of the aggressive forms of marketing, is a whole new ball game altogether. Nowadays,…

Coca-Cola –A renowned FMCG brand is known for its beverages and successful campaigns across the globe such as SHARE A COKE & HAPPINESS MACHINE. In 2015 Coca-Cola designed an intriguing…

People come across various advertisements in their everyday life. Waking up in the morning and freshening ourselves with a newspaper which has priority feature of advertisements on the front page….

In a world riddled with prejudices, the LGBT community is often targeted with homophobic language. Unnecessary slurs and expressions that make fun of homosexuals exist all around the globe. The…

In this era of digitalization traditional method of advertising is on the verge of extinction. In today’s world, all you have to do is to get in touch with customers…

Pepsico and Coca-Cola which are two major players in the soft drinks market have started to go toe-to-toe with each other to gain their lost market share. Since the last…

Paper boat has brought the traditional flavour of India to everyone around the world. They have been trying to connect with people through their amazing traditional drinks complimented by unique…

Heineken Light began running it’s ‘sometimes lighter is better’ campaign in Europe last year in June. But it only took a few days for the campaign to spark complaints when…

Hindustan Unilever is following its parent, global consumer goods brand Unilever, by threatening to pull advertisements from online platforms such as Facebook and Google for failing to weed out unreliable…