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Campaigns that shaped the brand Coca Cola in India

Key takeaways: Coca-Cola is the world’s third most valuable brand because it has one the most successful marketing strategy. The company’s marketing strategy is very unique and is one of the reasons behind its international reach. They very cleverly entered each market and used emotional marketing to catch their target audience, yet the real masterstroke …

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HOW DOMINO’S BECAME THE WORLD’S LARGEST PIZZA CHAIN

Key takeaways: Domino’s Pizza, Inc is an American multinational pizza restaurant that is currently the largest pizza chain. It focused on getting better and revamped its brand, Taking the backlash as an opportunity to get better and never looking back. Domino’s came a long way from 2009 facing a rough phase to 2021 becoming the …

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IKEA’S BEST MARKETING CAMPAIGNS EVER

Key takeaways: Ikea focuses on customer–centric content marketing to understand its audience better. They also focus on drawing their audience’s attention by using different approaches like Freebies and Guerrilla marketing. Ikea came up with unique ideas like AugmentedReality, Virtual Reality, hotplate, and marketing their catalogue like a digital book. Ikea always tries to stay relevant …

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Email Marketing Importance in E-Commerce Sector

Key Takeaways: Email Marketing is one of the most cost-effective digital marketing methods with a high return on investment. Email connects your marketing channels for a consistent and fluid buyer’s journey. One can tailor and customize experiences for leads, new customers, and repeat consumers, improving engagement and brand recognition. Email is a great way to …

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Epic Rise of Jio Mart

JioMart is a joint venture between Reliance Retail and Jio Platforms that provides online grocery distribution in India. JioMart picks up groceries and other necessities from local supermarkets and delivers them to you. History of JioMart: In early 2019, JioMart launched a point-of-sale (PoS) system installation process as well as a website for placing orders …

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