People in the communication business have a responsibility to evolve the narrative. Creative thought nurtures diversity. The scripts that emerge in advertising are still full of stereotypes. The problem is…

Diet Coke has launched a new ad campaign that sees grannies entering the Era of Dating App. Diet coke is launching this campaign just three months since its last ad…

The Holy Month of the Islamic Calendar marks the spirit of people dedicating their time and soul towards fasting, introspection, and prayers. Ramadan is all about abstaining oneself from any…

Unilever’s Lifebuoy has been around for 124 years, and the brand has tried to convey only one message in the past 100 years or so, “Tandurusti Ki Raksha”. Holding the…

Ever wondered what could be the mystery behind the longest-lived and longest-reigning British monarch as well as the world’s longest-reigning Queen (Queen Elizabeth II), the female head of state? Well,…

Award-winning movement #ShareTheLoad by Ariel has been unearthing the reality of inequality within households since 2015.They have recently launched the third season recently as more work needs to be done…

In Marketing communication context is also known as “Fine print”. Fine Print is the less noticeable text in contract or document. The use of fine print is a common advertising technique in certain…

Subliminal advertising is the use of subtle messages to evoke the subconscious of the people, inducing them to hold a favorable stand over a product. There has been a lot…

With every passing day, the impact of social media and advertising is playing a humungous role in influencing people in various ways – be it right, or wrong. This case…

In the end of the 1950s, when advertising was surging through the creative revolution, Doyle Dane Bernbach (DDB) published an ad in lifestyle magazine that changed the face of advertising…