Missing Context could be Harmful

In Marketing communication context is also known as “Fine print”. Fine Print is the less noticeable text in contract or document. The use of fine print is a common advertising technique in certain…

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Subliminal Advertising

Subliminal advertising is the use of subtle messages to evoke the subconscious of the people, inducing them to hold a favorable stand over a product. There has been a lot…

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Dumb Ways to Die

With every passing day, the impact of social media and advertising is playing a humungous role in influencing people in various ways – be it right, or wrong. This case…

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Think Small: The Ad that Revolutionized Advertising

In the end of the 1950s, when advertising was surging through the creative revolution, Doyle Dane Bernbach (DDB) published an ad in lifestyle magazine that changed the face of advertising…

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misleading ads

ASCI pulls up Jio, Pepsi over misleading ads

Advertisement Standards Council of India is a self –regulatory voluntary organization of advertising industry in India. The organization is committed to ensure the protection of the interest of consumers. Advertising sector…

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Enhance your brand with marketing techniques

Strategic marketing techniques play a very important role in order to create an effective brand.  It is must for a brand to create its unique image in the minds of…

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Dabur drags Emami to court

The world of marketing is fiercely competitive. While creative advertisement might be entertaining, comparative advertisement, one of the aggressive forms of marketing, is a whole new ball game altogether. Nowadays,…

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Coca-Cola- Drinkable

Coca-Cola –A renowned FMCG brand is known for its beverages and successful campaigns across the globe such as SHARE A COKE & HAPPINESS MACHINE. In 2015 Coca-Cola designed an intriguing…

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People come across various advertisements in their everyday life. Waking up in the morning and freshening ourselves with a newspaper which has priority feature of advertisements on the front page….

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“This Coke is a Fanta, so what?”

In a world riddled with prejudices, the LGBT community is often targeted with homophobic language. Unnecessary slurs and expressions that make fun of homosexuals exist all around the globe. The…

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4th International Marketing Conference 2019

4th International Marketing Conference