Ever wondered what could be the mystery behind the longest-lived and longest-reigning British monarch as well as the world’s longest-reigning Queen (Queen Elizabeth II), the female head of state? Well,…

Award-winning movement #ShareTheLoad by Ariel has been unearthing the reality of inequality within households since 2015.They have recently launched the third season recently as more work needs to be done…

In Marketing communication context is also known as “Fine print”. Fine Print is the less noticeable text in contract or document. The use of fine print is a common advertising technique in certain…

Subliminal advertising is the use of subtle messages to evoke the subconscious of the people, inducing them to hold a favorable stand over a product. There has been a lot…

With every passing day, the impact of social media and advertising is playing a humungous role in influencing people in various ways – be it right, or wrong. This case…

In the end of the 1950s, when advertising was surging through the creative revolution, Doyle Dane Bernbach (DDB) published an ad in lifestyle magazine that changed the face of advertising…

Advertisement Standards Council of India is a self –regulatory voluntary organization of advertising industry in India. The organization is committed to ensure the protection of the interest of consumers. Advertising sector…

Strategic marketing techniques play a very important role in order to create an effective brand.  It is must for a brand to create its unique image in the minds of…

The world of marketing is fiercely competitive. While creative advertisement might be entertaining, comparative advertisement, one of the aggressive forms of marketing, is a whole new ball game altogether. Nowadays,…

Coca-Cola –A renowned FMCG brand is known for its beverages and successful campaigns across the globe such as SHARE A COKE & HAPPINESS MACHINE. In 2015 Coca-Cola designed an intriguing…