Key takeaways: To understand wireless devices are highly accessible and handy, allowing users to carry them everywhere. To understand wireless technology is the future of advertising. This is more precise than the old traditional way of advertising. To study the widespread use of smartphones among consumers has a significant impact on advertising and marketing. Introduction […]
Changing advertising with wireless technologies Read More »
Key takeaways: Understanding the concept of mascot and mascot marketing Identifying the impact created by brand mascots in the process of brand development Emphasizing the importance of incorporating personalized features into brand identity elements Learning the detailed process of developing different types of brand mascots Articulating a company’s vision into the mascot design for non-verbal
Mascot Marketing: Role of mascots in brand recognition Read More »
Key takeaways: As the marketing world is evolving constantly one of the aspects of Marketing in gamification which gives you proper customer engagement. Everyone like games and there is a huge market for gaming all over the world Traditional marketing which includes mass marketing will have a lesser impact on customers than the personalized gamified
Gamified marketing: A New Era of the virtual world to spice up the marketing Read More »
Key Takeaways: Only 100 companies are responsible for 71% of global greenhouse gas emissions. That is the power of long-term marketing. If each of these 100 companies used sustainable marketing, global emissions would be drastically reduced. Three pillars constitute sustainable marketing: the economy, society, and the environment. Brands are changing their emphasis from generating revenue
Sustainable Marketing Read More »
Key takeaways: In the current day, digitalization is impacting the world quickly. The new universe of innovation has empowered individuals to associate past the limits of countries, giving expanded space to them to raise their voices, make mindfulness and represent one another. Individuals appreciate ‘brands’ that are more trustworthy Workers and clients battle for brands
Advertisement can make or break a brand Read More »
Key takeaways: The end of an era is here as Starbucks plans to discontinue their legendary disposable cups. Starbucks has been using disposable cups for as far as we can remember. Starbucks is planning to phase out the use of disposable cups by 2025. Last year Starbucks launched the ‘Borrow A Cup’ initiative in the
Starbucks plans to discontinue their legendary disposable cups. Read More »
Key takeaways: Coca-Cola is the world’s third most valuable brand because it has one the most successful marketing strategy. The company’s marketing strategy is very unique and is one of the reasons behind its international reach. They very cleverly entered each market and used emotional marketing to catch their target audience, yet the real masterstroke
Campaigns that shaped the brand Coca Cola in India Read More »
Key Takeaways: Starting your own business has now become easier than ever with entrants like Meesho. This app allows anyone to start their own business by sitting at home without inventory. 70% of revenue is generated from tier 2+ cities. The platform saw a 4X growth in business from 84.8 Cr in 2019 to 341.6
Meesho – India’s latest unicorn Start-Up Read More »
Key takeaways: Domino’s Pizza, Inc is an American multinational pizza restaurant that is currently the largest pizza chain. It focused on getting better and revamped its brand, Taking the backlash as an opportunity to get better and never looking back. Domino’s came a long way from 2009 facing a rough phase to 2021 becoming the
HOW DOMINO’S BECAME THE WORLD’S LARGEST PIZZA CHAIN Read More »
Key takeaways: Ikea focuses on customer–centric content marketing to understand its audience better. They also focus on drawing their audience’s attention by using different approaches like Freebies and Guerrilla marketing. Ikea came up with unique ideas like AugmentedReality, Virtual Reality, hotplate, and marketing their catalogue like a digital book. Ikea always tries to stay relevant
IKEA’S BEST MARKETING CAMPAIGNS EVER Read More »
