Brands Bidding Farewell to Dhoni

The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon…

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B2B Marketing- How and About?

When we talk about B2B marketing, there are a few questions that come up to our mind, what is it? How is it done? Who does it?  In this article…

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Beardo celebrates the Quarantine Beard

  “Always a Beardo is all about being proud of your beards”- the men’s grooming product brand, Beardo has rightly given the message to the world and have met every…

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Brands action and communications are flowing through the prism of empathy and compassion to maintain public relation during coronavirus crisis

  Amid Covid19 audience and brands are struggling alike to get into a normal condition, and it is reflected in the subjects of commercial promotions on TV. The virus is…

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Economic slowdown on Account of Covid19 outbreak Advertising volume has shown Marginal drop in the 1st week of April

  Covid19 crisis and lockdown led Media companies to major cash crunch as many advertising categories have either stopped or deferred their campaigns. The Broadcast Audience Research Council of India’s…

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COVID-19 impacting mobile marketing and advertising industry

The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing.  It is…

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‘Kaun Banega, Kaun Banayega’- An initiative by Times of India Group and Dainik Bhaskar to spread awareness amongst their viewers.

In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to…

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Brands responding to corona virus crisis: Being thoughtful and Relevant

  The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete…

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Brands leveraging Digital Media amid Lockdown

  Amidst a 21 days lockdown across India due to COVID-19, everything has come to a sudden halt and brands are no exception. Since all new ad promotions and shoots…

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Gillette Venus launches #WhatsYourRepeat Campaign

  The American consumer goods giant, Proctor and Gamble, is home to iconic and trusted brands such as Whisper, Head and Shoulder, Gillette, Olay and many more serving customers across…

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