ADVERTISING

Brands responding to corona virus crisis: Being thoughtful and Relevant

  The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete actions impacting the lives of others positively rather than being opportunistic. Companies can substantiate how they want to stay close to their customers by working …

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Gillette Venus launches #WhatsYourRepeat Campaign

  The American consumer goods giant, Proctor and Gamble, is home to iconic and trusted brands such as Whisper, Head and Shoulder, Gillette, Olay and many more serving customers across the globe. The Personal Care brand of P&G recently came up with a campaign #WhatsYourRepeat embracing women and inspiring them. The introduction of Gillette Venus …

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Duroflex Mattresses launch ‘Yawn off Sleep on’ campaign

  Gearing up for the upcoming ‘World Sleep Day’ (13th March 2020), Duroflex Mattresses has launched #YawnOffSleepOn campaign, asking everyone to send them their yawns so that they can in return send good sleep.   Being a customer centric and caring brand, Duroflex is trying to spread awareness on the importance of sleep. They are …

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TVS EUROGRIP ASKS PEOPLE TO “NEVER GET TYRED” IN INSTAGRAM CAMPAIGN

The high-performance tyre manufacturers and exporters, TVS Srichakra Ltd unveiled their new brand, TVS Eurogrip in August 2019 to cater to the needs of the millennial customer base. Recently the brand has come up with an Instagram illustrator campaign naming #NeverGetTyred. The campaign embarked on February 11 on the official Instagram page of TVS Eurogrip …

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Burger King’s mouldy Whopper: Brave or an ad industry in-joke?

Burger King caused a stir with the launch of its global campaign that features its prized Whopper burger decaying over a 34-day time frame. The message is clear, the brand is removing artificial preservatives from its signature burger. This ad breaks all the rules of meal promotion, which for the most part includes beautifully-shot items …

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Phonepe & Paytm

Paytm and PhonePe to spend ₹ 2000 crore on marketing this year

With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase their credibility and promote products to a wider consumer audience. While Paytm has earmarked ₹ 1200 crore for marketing, PhonePe Plans to spend ₹ 800 …

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Adidas launches campaign for its new Women’s Collection

Adidas kicks off 2020 by inviting the planet to reimagine sport, challenging old stereotypes and celebrating movement of all types. Inspired by the assumption that sport has evolved, the brand’s new Spring/Summer 20 collection asks its community of girls to define what sport means to them. The campaign is inspired by the belief that sport …

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#LiveTheConstitution campaign launched by Adani Group

On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental values and guiding principles of our C It also represents the political, moral, and religious values, the pillars of the C It highlights the determination …

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OnePlus’s community engagement decoded

Five years ago, Apple and Samsung cornered much of the premium market, and Chinese phones ruled the affordable range. But things started changing with the entry of OnePlus. The brand built its consumer base purely through digital sales, and today that consumer base is a burgeoning community. Now, OnePlus’s focus has changed from community building to …

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