ADVERTISING

How did 2020 End for brands – Marketing and Advertising Industry. M360 PANORAMA NEWSLETTER

BURGER KING IPO – YET ANOTHER WHOPPING OFFER Burger King, the leading quick-service restaurant chain, turned six this year. From debuting in 2014, the brand has been growing since then with 261 outlets under their umbrella exclusively in India. Famous for its whopping offers, Burger King launched its IPO on December 2, 2020, with a …

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FMCG Firms

Are FMCG firms facing Negative Influencer Marketing Impact?

Influencer marketing involves endorsements and merchandise placements for the corporate to make their brand reach a wider scale. One negative incident will tarnish the image of all the other several brands. Additionally, the pandemic condition had an impact on the marketing structure of FMCG companies. According to the reports, 85% of the FMCG firms have …

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I'M WACHING YOU

IPL: ASCI look into advertisements for liquor brand extensions

Advertising standards council of India (ASCI) has received eight complaints of advertisements which potentially violates of ASCI code over the past thirty days. These include beer, whisky, and white liquor brands. The council has been intensely monitoring the activities of possible surrogate advertising during IPL. They have placed daily updates on the monitoring of alcohol …

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Brands Bidding Farewell to Dhoni

The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by cricket enthusiasts remembering his …

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Economic slowdown on Account of Covid19 outbreak Advertising volume has shown Marginal drop in the 1st week of April

  Covid19 crisis and lockdown led Media companies to major cash crunch as many advertising categories have either stopped or deferred their campaigns. The Broadcast Audience Research Council of India’s (BARC India) latest tranche of TV viewership and Advertising volume data reveals that ad-volume has shown a degrowth of 26 percent in 1st week of …

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COVID-19 impacting mobile marketing and advertising industry

The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing.  It is impossible to not see its impacts on mobile marketing and advertising sector along with other sectors. As the world creates new systems for dealing with …

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