Brand Image: A brand is considered to be both literal and intangible in context to the product that a brand is selling which always brings up the plethora of images in the minds of customers and the target audience. Brand image is formed by the perceptions of the consumer regarding the product that they are …
Eco-friendly initiatives always bring novelty in the business world. A few years ago, Go Green was an idea which was promoted by well known companies only. However, today, engaging in sustainable practices is increasingly becoming standard and the new buzz. Sustainable packaging refers to adopting packaging in ways that reduce environmental footprint, is recyclable and …
1. Crocs and Justin Bieber Justin Bieber posted on October 7, 2020, confirming its collaboration with Crocs. Following that post, Crocs share price rose by more than 11 percent. Crocs aren’t sorted of cool footwear so Crocs leverages to partner with Justin Bieber which makes these Crocs look cool and help in total sales of …
Eid ul-Fitr- Oyo Rooms Oyo rooms attempt to jog the memory of the public during lockdown towards travel by posting serene views. They tried to rekindle hopes to travel again by assuring the safety standards maintained by them. They posted a humorous ad on the occasion of Eid that showed a visual of a crescent …
‘Inspiration is one thing and you can’t even control it, but what keeps the ship going is hard work.’ If one’s music career was a video game, they would have a perfect mind map to improve their stats, unlock new abilities, and accomplish bigger prizes and that’d benefit many! They would certainly have someone playing …
Marketing is a dynamic part of a business. A good marketing strategy helps to bring life into a brand. Every year we witness marketing trends with exceptional results. Marketing professionals try their best to be part of these trends. However, 2020 had set a different tone for the businesses nationwide. The news of the COVID-19 …
How has COVID-19 changed marketing strategy of brands? Read More »
BURGER KING IPO – YET ANOTHER WHOPPING OFFER Burger King, the leading quick-service restaurant chain, turned six this year. From debuting in 2014, the brand has been growing since then with 261 outlets under their umbrella exclusively in India. Famous for its whopping offers, Burger King launched its IPO on December 2, 2020, with a …
It is not about what you say, it is always about how you say it. We live in an era where everything is separated by metaphorical glass walls and we can witness almost everything in real-time; the good, the bad, the great, and the worst. All credits go to the rise of digital media. …
Influencer marketing involves endorsements and merchandise placements for the corporate to make their brand reach a wider scale. One negative incident will tarnish the image of all the other several brands. Additionally, the pandemic condition had an impact on the marketing structure of FMCG companies. According to the reports, 85% of the FMCG firms have …
Are FMCG firms facing Negative Influencer Marketing Impact? Read More »
Advertising standards council of India (ASCI) has received eight complaints of advertisements which potentially violates of ASCI code over the past thirty days. These include beer, whisky, and white liquor brands. The council has been intensely monitoring the activities of possible surrogate advertising during IPL. They have placed daily updates on the monitoring of alcohol …
IPL: ASCI look into advertisements for liquor brand extensions Read More »
