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Top Festive Posts

Eid ul-Fitr- Oyo Rooms Oyo rooms attempt to jog the memory of the public during lockdown towards travel by posting serene views. They tried to rekindle hopes to travel again by assuring the safety standards maintained by them. They posted a humorous ad on the occasion of Eid that showed a visual of a crescent …

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How did 2020 End for brands – Marketing and Advertising Industry. M360 PANORAMA NEWSLETTER

BURGER KING IPO – YET ANOTHER WHOPPING OFFER Burger King, the leading quick-service restaurant chain, turned six this year. From debuting in 2014, the brand has been growing since then with 261 outlets under their umbrella exclusively in India. Famous for its whopping offers, Burger King launched its IPO on December 2, 2020, with a …

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FMCG Firms

Are FMCG firms facing Negative Influencer Marketing Impact?

Influencer marketing involves endorsements and merchandise placements for the corporate to make their brand reach a wider scale. One negative incident will tarnish the image of all the other several brands. Additionally, the pandemic condition had an impact on the marketing structure of FMCG companies. According to the reports, 85% of the FMCG firms have …

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I'M WACHING YOU

IPL: ASCI look into advertisements for liquor brand extensions

Advertising standards council of India (ASCI) has received eight complaints of advertisements which potentially violates of ASCI code over the past thirty days. These include beer, whisky, and white liquor brands. The council has been intensely monitoring the activities of possible surrogate advertising during IPL. They have placed daily updates on the monitoring of alcohol …

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Brands Bidding Farewell to Dhoni

The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by cricket enthusiasts remembering his …

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