ADVERTISING

[ot-video type=”youtube” url=”https://youtu.be/iX3OMn_Efto”] Pulse candy a part of DS Group crossed 100cr sales in just 8 months without any mass media spends. This candy brand launched its first ad campaign as it crossed 60% product placement in retail shops. The campaign, “Pran Jaaye, Par Pulse Na Jaaye” is conceptualized after studying consumer behaviour. It was […]

Travel and Holiday company Thomas Cook’s ad film, part of commercial choose to highlight the stereotypes attached to North-east and its people. Two ad films, with its bold theme and offbeat execution, feature two local (1 Boy & 1 Girl), highlights the common stereotypes associated with the people of North-East, including calling them chinks or

Delhi-NCR could soon remove Mumbai from the top slot it has enjoyed for decades in the advertising business. This shift tells us the story of the rapid rise of a region and stagnation of the leader. About a decade ago, Mumbai generated Rs 3634 crore in advertising revenues across print, television and radio, which was

The six-week campaign of Fastrack, the youth brand of watches and accessories firm Titan Co. Ltd, is focusing on fitness conscious young consumers aged between 17 and 28 years. Priced at Rs.1995, Reflex tracks activity (steps taken), sleep data calories and also shows notifications for phone calls and text messages. Ayushman Chiranewala, head of marketing

Most of us are aware that one can trademark a slogan, a logo, and a name, but did you know that it is also possible to trademark a sound? The National Stock Exchange’s theme song is registered as a sound mark in India. For some brands, an audio logo is just as important as a

Facebook has announced the launch of ‘Collection’, a new shopping ad format that will help marketers showcase their products in a more visually striking way. Collection boosts the possibilities of discovery and purchase by featuring an innovative piece of video or image above any relevant product image. Facebook’s latest launch Collection, allows the user to

Indian Railways to start mega auctions for the branding and advertising rights of over 1,000 of its trains which includes Rajdhani, Shatabdi, Jan Shatabdi, Garib Rath, superfast, express, suburban and even freight trains to monetise its existing assets. Advertising through railways is much cheaper than outdoor advertising & and the brand reach is much more than other mediums

Panasonic has launched a digital campaign #NazariyaBadlo on the occasion of National Girl Child Day as a tribute to Indian women. National Girl Child Day is celebrated to increase awareness on all the inequalities faced by the girl child in the society. The film showcases how women are brought up in the Indian society right

AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’. While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project. The film targets new and aspiration flyers across all

Advertisers are always of interest to pitch their ads to the targeted audience and of worry about consumers switching channels, closing a browser or choosing the YouTube skip button. But a new way of advertising has taken the front seat to target the audience i.e. In-cinema advertising which has become a more reliable channel for