Will this candy brand get the Pulse right with its first ad?
[ot-video type=”youtube” url=”https://youtu.be/iX3OMn_Efto”] Pulse candy a part of DS Group crossed 100cr sales in just 8 months without any mass media spends. This candy brand launched its first ad campaign as it crossed 60% product placement in retail shops. The campaign, “Pran Jaaye, Par Pulse Na Jaaye” is conceptualized after studying consumer behaviour. It was […]
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