ADVERTISING

AirAsia India positions itself as a ‘family airline’

AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’. While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project. The film targets new and aspiration flyers across all …

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In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

Advertisers are always of interest to pitch their ads to the targeted audience and of worry about consumers switching channels, closing a browser or choosing the YouTube skip button. But a new way of advertising has taken the front seat to target the audience i.e. In-cinema advertising which has become a more reliable channel for …

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Instagram adds advertising to Instagram Stories

Facebook’s Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue. The new ad product will show full-screen ads intermittently as users’ swipe through photos and videos on Instagram stories. The social media company will become a more important player in maintaining Facebook’s …

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PRIYANKA CHOPRA, PANTENE’S NEW GLOBAL FACE, RIDES ON ‘QUANTICO’ POPULARITY

The 34-year-old will appear in the brand’s Pro-V’s new shampoo formulas marketing campaign which includes television, digital advertising, public relations and social media. Pantene said Priyanka Chopra will appear in a TV spot along with other brand ambassadors of the brand. The spot will debut on 26 December in the US. Chopra is the first …

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