Fastrack rolls out ad campaign for fitness band Reflex

• The six-week campaign of Fastrack, the youth brand of watches and accessories firm Titan Co. Ltd, is focusing on fitness conscious young consumers aged between 17 and 28 years.

• Priced at Rs.1995, Reflex tracks activity (steps taken), sleep data calories and also shows notifications for phone calls and text messages.

• Ayushman Chiranewala, head of marketing Fastrack Titan, “The campaign marks the entry of Fastrack in the smart wearable category. Television will be our lead medium supported by Digital and on ground”.

• Fastrack claims that Reflex is a differentiated product as they have worked more on its design, comfort and battery life.

• Fitness and the smart wearable category has been growing in India in the last three years with both domestic and international companies entering the segment focusing on fitness bands as well as smart watches.

• Experts believe that for any new brand to succeed in this, the product needs to leverage advanced technology, almost all brands offer similar features but a new player should look at technologies like Artificial Intelligence (AI) to provide an immersive experience to the consumer.

 Source: http://bit.ly/2oIu6tD

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