Indian Railways to start mega auctions for the branding and advertising rights of over 1,000 of its trains which includes Rajdhani, Shatabdi, Jan Shatabdi, Garib Rath, superfast, express, suburban and even freight trains to monetise its existing assets.
Advertising through railways is much cheaper than outdoor advertising & and the brand reach is much more than other mediums as the railways transport two crore people every day.
Brands competing eagerly for five-year contracts include Patanjali Ayurved and Paytm.
Rights for ad space inside trains to be auctioned separately.
The railways will also start auctions for another ad vehicle Radio Rail, an onboard entertainment system.