Whirlpool undergoes a Logo Change

  • Whirlpool Corporation, world’s leading manufacturer and marketer of home appliances, introduced an all-new logo which indicates company’s growth and expansion across categories.
  • The new logo reinforces the idea of being intrinsically simple yet modern and elegant. The logo has forgone the swirl above ‘W’, which was added in 1960 as a symbol of laundry products.
  • The hook in the middle has been modified to a continuous circle to resemble a gold ring. This change focuses on the Ring of Promise, which symbolises Whirlpool’s commitment to deliver products with quality and integrity.
  • The new logo further depicts the company’s focused approach to capture market space by expanding their product range across categories in the Indian consumer durable industry. Some of the new products that they launched include built-in appliances, microwaves, ACs and water and air purifiers.
Source: http://bit.ly/2n3TSHR

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