ADVERTISING

Who is cuter than Vodafone’s ‘Pug’ and ‘Zoozoos’?

Mid over breaks during the high intensity Indian Premier League, now feature an elderly couple in their 60s enjoying their second Honeymoon in Goa. “Make the most of now”- Vodafone’s campaign for its data services. In its 1st video, their grand-daughter helps them to locate the chauffer whom she has already reserved and is supposed …

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Will this candy brand get the Pulse right with its first ad?

[ot-video type=”youtube” url=”https://youtu.be/iX3OMn_Efto”] Pulse candy a part of DS Group crossed 100cr sales in just 8 months without any mass media spends. This candy brand launched its first ad campaign as it crossed 60% product placement in retail shops. The campaign, “Pran Jaaye, Par Pulse Na Jaaye” is conceptualized after studying consumer behaviour. It was …

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Thomas Cook India’s new ad films urge people to stop stereotyping North-East

Travel and Holiday company Thomas Cook’s ad film, part of commercial choose to highlight the stereotypes attached to North-east and its people. Two ad films, with its bold theme and offbeat execution, feature two local (1 Boy & 1 Girl), highlights the common stereotypes associated with the people of North-East, including calling them chinks or …

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Fastrack rolls out ad campaign for fitness band Reflex

The six-week campaign of Fastrack, the youth brand of watches and accessories firm Titan Co. Ltd, is focusing on fitness conscious young consumers aged between 17 and 28 years. Priced at Rs.1995, Reflex tracks activity (steps taken), sleep data calories and also shows notifications for phone calls and text messages. Ayushman Chiranewala, head of marketing …

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Facebook Gives Marketers a New Shopping Ad Format, ‘Collection’

Facebook has announced the launch of ‘Collection’, a new shopping ad format that will help marketers showcase their products in a more visually striking way. Collection boosts the possibilities of discovery and purchase by featuring an innovative piece of video or image above any relevant product image. Facebook’s latest launch Collection, allows the user to …

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Ready for Patanjali Rajdhani? Railways to auction trains’ branding, advertising rights

Indian Railways to start mega auctions for the branding and advertising rights of over 1,000 of its trains which includes Rajdhani, Shatabdi, Jan Shatabdi, Garib Rath, superfast, express, suburban and even freight trains to monetise its existing assets. Advertising through railways is much cheaper than outdoor advertising & and the brand reach is much more than other mediums …

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