ADVERTISING

Bajaj Electricals has rolled out its latest campaign, #MagicOfLight, to emphasize the role of the company in impacting lives through their lighting initiatives. The campaign consists of three different videos which convey the three different real-life stories from the hinterland of the country. The film shows how the situation is without light and how the […]

The rollout of GST saw mainstream brands following their age-old mauke pe chauka strategy popularly known as ‘offers and discounts’. Shifting through this deluge of opportunism, and memes of all kinds, are Fintech companies. Tally Solutions, a pioneer in accounting and business management software, collaborated with Happy mcgarrybowen to launch its first ever campaign for its

Burberry, the British luxury fashion brand, to increase its sales in the Chinese market, used Wechat social media app for advertisement. Wechat app in China serves as a multipurpose app combining social media and shopping services. The advertising campaign on the Wechat app was for the launch of a new bag – the DK88, which

Godrej has launched a new product, Protekt, in Handwash segment for the kids. The brand has abled to carve the niche positioning with the film conceptualized by Creativeland Asia with the aim to #protektLittleHands. The first-of-its-kind hand sanitizer is alcohol free and spray based is mainly to target the kids who are daily exploring new

Goods and services tax has come as a major windfall for the advertising industry, with various estimates by media planners and companies putting spending on GST-related ads in June at more than Rs 300 crore, matching the same as that during Diwali for some industries. As per advertisement industry executives, major advertisers included consumer electronics retailers, automobile

Network18 has launched Amplify18, its entertainment, lifestyle and brand entity. It will leverage Network18’s national television network along with the strong digital network to drive visibility, awareness and business growth. Through Amplify18, the group aims to roll out interesting and relevant brand content to move beyond the current format of advertising being used by brands.

The Centre and state governments were on a media blitz to create awareness about the new tax regime. The government came out with full-page advertisement in leading dailies explaining various procedures to be followed by industry for complying with the GST rules and to create consumer awareness, CBEC since the beginning of this month was

Limca has launched a new ad under its campaign ‘Phir Ho Ja Shuru’ which targets the people with busy life and motivate them to restart thier work energetically with Limca. Limca always reinforces its lemonade beverage as one of its kind through quirky and interesting ad campaigns. Some of the amazing ad campaigns includes ‘Pyaas

[ot-video type=”youtube” url=”https://youtu.be/2W_9oUwDAcI “] Idea’s new jingle – “Idea 4G pe Dekho India hua Hook”, got India hooked to its 4G network. People are streaming, downloading and watching videos with Idea 4G. Idea has planned a 360 degree amplification of its campaigns in all types of communication channels. This campaign carries Idea’s brand signature tune

KOPIKO launched its new commercial for coffee candy. It shows how Kopiko’s candy keeps him up in day to day life. Achyut Kasireddy, managing director of India and Indian Sub-continent, Inbisco India Pvt. Ltd. said, “KOPIKO is the first candy with real coffee extracts that gives the unique experience of ‘real coffee’ anytime and anywhere.