Godrej has launched a new product, Protekt, in Handwash segment for the kids. The brand has abled to carve the niche positioning with the film conceptualized by Creativeland Asia with the aim to #protektLittleHands. The first-of-its-kind hand sanitizer is alcohol free and spray based is mainly to target the kids who are daily exploring new […]
Godrej protekt is here to #ProtektLittleHands with its new ad campaign Read More »
Goods and services tax has come as a major windfall for the advertising industry, with various estimates by media planners and companies putting spending on GST-related ads in June at more than Rs 300 crore, matching the same as that during Diwali for some industries. As per advertisement industry executives, major advertisers included consumer electronics retailers, automobile
Companies’ ad spend on GST campaigns crosses Rs. 300 crore beating Diwali fanfare Read More »
Network18 has launched Amplify18, its entertainment, lifestyle and brand entity. It will leverage Network18’s national television network along with the strong digital network to drive visibility, awareness and business growth. Through Amplify18, the group aims to roll out interesting and relevant brand content to move beyond the current format of advertising being used by brands.
Network18 Launches its Entertainment, Lifestyle and Brand Entity Amplify18 Read More »
The Centre and state governments were on a media blitz to create awareness about the new tax regime. The government came out with full-page advertisement in leading dailies explaining various procedures to be followed by industry for complying with the GST rules and to create consumer awareness, CBEC since the beginning of this month was
Government of India’s new ad blitz aims to spread awareness about GST Read More »
Limca has launched a new ad under its campaign ‘Phir Ho Ja Shuru’ which targets the people with busy life and motivate them to restart thier work energetically with Limca. Limca always reinforces its lemonade beverage as one of its kind through quirky and interesting ad campaigns. Some of the amazing ad campaigns includes ‘Pyaas
Limca Launches New Leg of Its ‘Phir Ho Ja Shuru’ Campaign Read More »
[ot-video type=”youtube” url=”https://youtu.be/2W_9oUwDAcI “] Idea’s new jingle – “Idea 4G pe Dekho India hua Hook”, got India hooked to its 4G network. People are streaming, downloading and watching videos with Idea 4G. Idea has planned a 360 degree amplification of its campaigns in all types of communication channels. This campaign carries Idea’s brand signature tune
Can Idea’s #LookLook ad campaign get India hooked on to Idea 4G? Read More »
KOPIKO launched its new commercial for coffee candy. It shows how Kopiko’s candy keeps him up in day to day life. Achyut Kasireddy, managing director of India and Indian Sub-continent, Inbisco India Pvt. Ltd. said, “KOPIKO is the first candy with real coffee extracts that gives the unique experience of ‘real coffee’ anytime and anywhere.
‘Jaage Raho, Aage raho’ is KOPIKO’s new mantra Read More »
British airways new campaign made by OgilvyOne Worldwide, targeted at free-spirited and adventurous young Indians. This campaign pitches London as the ultimate travel destination which offers worldwide variety of destination. The campaign positions British Airways as the catalyst of unforgettable experiences, adventures and making memories. The ongoing advertising campaign is a part of the larger
British Airways targets young Indian travellers in new campaign Read More »
[ot-video type=”youtube” url=”https://youtu.be/T6N1WD-OpLo”] Burger king launched its first ad campaign to promote its signature product, the “Whopper”. This ad is created to strengthen brand awareness among the India’s millennial generation on various platforms. This ad corrects the word mispronounced in India, which is “Whopper”. Whopper being bigger in size than a normal burger is a
Burger King endorses ‘Whopper’ via its maiden ad campaign for India Read More »
[ot-video type=”youtube” url=”https://youtu.be/E-ymZ18sq-w”] Paytm rolled out an ad campaign for its online travel business. This ad aims at creating awareness for flight, bus and train bookings. This ad says, “Bus, Train, Flights jaise chaho, waise travel karo. Paytm Karo”. The objective behind this ad is to create more visibility and awareness on hosting various ticket
Paytm’s new ad campaign brings #TravelMeinTwist Read More »
