Coca-Cola has recently launched a new ad campaign, ‘#LiftTheFeeling’, featuring actress Deepika Padukone. The ad titled ‘Elevator’ has been made under the ‘taste the feeling’ campaign keeping the Indian audience in mind. The ad film is Coca-Cola’s Indian rendition of the international ad campaign and is in tune with Coca-Cola’s “One Brand” strategy to unify …
Does Coke’s desi rendition of ‘The Elevator’ ad cut it? Read More »
Imagine picking up a post that smells like coffee. The Indian Postal department, in collaboration with the Coffee Board launched its new coffee scented stamps in order to give a branding push to Indian coffee. These coffee stamps have a layer of coffee granules that, when rubbed, give its distinctive aroma. The commemorative postage stamp is …
India Post launches coffee flavored stamps to push the branding of Indian coffee Read More »
Milton has released a TVC for its latest innovation – the ‘leak-lock steel tiffin’ and this ad has been shot on an iphone. It has launched as a part of brand’s ongoing campaign “kuch naya sochte hai”, the ad depicts how Milton’s new technology prevents leakage/spilling of food during the tiffin’s daily journey from home to …
Coca-Cola first ran its “Share a Coke” campaign in 2011, where people could personalize a bottle of soda with their name, replacing the brand’s iconic logo The brand will get even more personal by adding last names to the mix. Some labels will include surnames, while others will carry person’s name. “Last names give us …
Apple showing ‘iPhone 7′ as ‘iPhone 7 plus variant’ is among 143 advertisements dubbed as misleading by regulator ASCI, which also pulled up Coca-Cola India, Bharti Airtel and others for such campaigns. Mobikwik, HUL, Nivea, Amul, Opera, Standard Chartered Bank and Pernod Ricard are among the companies against which a total of 191 complaints were received by Customer Complaints Council (CCC) …
Mid over breaks during the high intensity Indian Premier League, now feature an elderly couple in their 60s enjoying their second Honeymoon in Goa. “Make the most of now”- Vodafone’s campaign for its data services. In its 1st video, their grand-daughter helps them to locate the chauffer whom she has already reserved and is supposed …
Who is cuter than Vodafone’s ‘Pug’ and ‘Zoozoos’? Read More »
Indians Railways to roll out Paytm Express & Savlon Swachh Bharat Express branded trains to shore up its non-tariff revenue. Non-fare revenue will include earnings from advertising on rail over bridges, rail under bridge, stations & trains. Railways have offered inside & outside of compartments for showcasing products. Coaches of premier trains will be used for …
[ot-video type=”youtube” url=”https://youtu.be/iX3OMn_Efto”] Pulse candy a part of DS Group crossed 100cr sales in just 8 months without any mass media spends. This candy brand launched its first ad campaign as it crossed 60% product placement in retail shops. The campaign, “Pran Jaaye, Par Pulse Na Jaaye” is conceptualized after studying consumer behaviour. It was …
Will this candy brand get the Pulse right with its first ad? Read More »
Travel and Holiday company Thomas Cook’s ad film, part of commercial choose to highlight the stereotypes attached to North-east and its people. Two ad films, with its bold theme and offbeat execution, feature two local (1 Boy & 1 Girl), highlights the common stereotypes associated with the people of North-East, including calling them chinks or …
Thomas Cook India’s new ad films urge people to stop stereotyping North-East Read More »
Delhi-NCR could soon remove Mumbai from the top slot it has enjoyed for decades in the advertising business. This shift tells us the story of the rapid rise of a region and stagnation of the leader. About a decade ago, Mumbai generated Rs 3634 crore in advertising revenues across print, television and radio, which was …
