ADVERTISING

Baba Ramdev’s dream accomplishment – Patanjali Ayurved Ltd has been ordered to stop airing advertisements to promote its brand of Chyawanprash, after its rival brand Dabur. It all started when Patanjali posted an advertisement on social media wherein they indirectly targeted Dabur by posting a picture of its product with similar packaging, blurring the name […]

Federal Bank has hit the market with everything from funny ads to bank accounts via selfie. Federal Bank’s comeback campaign is hoping to move the needle from a strong regional play to a larger footprint. The task of the five film campaign was to position Federal Bank as a new-age bank amongst a younger audience

To encourage more video consumption and advertising on the platform, Reddit has introduced video ads that play automatically. Now Users won’t have to rely on links from outside video sites like YouTube to share video. Its new video player lets people upload directly to the app or website. Reddit is trying to develop a platform

Have we lost on the painted advertisements in this digital era? No. The streets of New-York, the city which never sleeps, are once again flavouring the tastes of commercial arts. Odaffer, since seven years, has been painting adson walls in New York, Los Angeles and Chicago for Colossal Media, and has risen from nowhere to become

Small and regional brands grow because they are often close to the market, respond faster to the changes and are willing to learn from their past. According to various media reports, there has been an increase in the number of regional advertisers in India, since 2014. The regional brands are selling FMCG goods locally with

[ot-video type=”youtube” url=”https://youtu.be/_8S0mT4YeEo?t=4″] The Army of the dead is marching and this time war is in Central London. Game of Thrones promoted itself on the streets of London which was led by Night King. The fantasy drama, “Game of Thrones” brought their reel life character of White Walkers to real life. In Moscow, a special

Patanjali Ayurved Ltd. is going digital big time. In collaboration with Google and Facebook, Patanjali is for the first time investing in advertisements tailored for online audiences, hoping to reap bigger dividends than its campaigns in the print and electronic media  Patanjali began with its online promotion from February and within five months; it has

New ad campaign ‘Experience Axis’ was launched featuring Deepika Padukone. The campaign explains different value offering of credit and debit cards for shopping, travel and dining. The monochromatic visuals make the ad even more delightful. Axis Bank is currently 2nd highest contributor of credit cards in the country. Young professionals are looking for spending on

Bajaj Electricals has rolled out its latest campaign, #MagicOfLight, to emphasize the role of the company in impacting lives through their lighting initiatives. The campaign consists of three different videos which convey the three different real-life stories from the hinterland of the country. The film shows how the situation is without light and how the

The rollout of GST saw mainstream brands following their age-old mauke pe chauka strategy popularly known as ‘offers and discounts’. Shifting through this deluge of opportunism, and memes of all kinds, are Fintech companies. Tally Solutions, a pioneer in accounting and business management software, collaborated with Happy mcgarrybowen to launch its first ever campaign for its