ADVERTISING

Pepsico and Coca-Cola which are two major players in the soft drinks market have started to go toe-to-toe with each other to gain their lost market share. Since the last couple of months Pepsico is in the process to frame some aggressive strategies to rectify their disappointing results. Pepsico is lagging behind Coca-Cola when it […]

Paper boat has brought the traditional flavour of India to everyone around the world. They have been trying to connect with people through their amazing traditional drinks complimented by unique ads which are sure to take you down memory lane. Paper boat has carved a niche for itself, not just with its products, but soul-stirring

Heineken Light began running it’s ‘sometimes lighter is better’ campaign in Europe last year in June. But it only took a few days for the campaign to spark complaints when it began running in the U.S. this month, forcing the brewer’s U.S. division to pull the ads this week. The ad shows a bartender sliding

Hindustan Unilever is following its parent, global consumer goods brand Unilever, by threatening to pull advertisements from online platforms such as Facebook and Google for failing to weed out unreliable and harmful content. Unilever, which spent $9.4 billion on marketing globally last year, of which one-third was on digital advertising, on Monday said it will

Federal Bank has hit the market with everything from funny ads to bank accounts via selfie. Federal Bank’s comeback campaign is hoping to move the needle from a strong regional play to a larger footprint. The task of the five film campaign was to position Federal Bank as a new-age bank amongst a younger audience

If you have lived through 90s, chances are you will recognise these lines immediately. After all, who hasn’t seen the iconic Ponds’ advertisement that splashed on television screens in those days? How the ad came to be is an interesting story, and more fascinating is the story of the man who coined that iconic TV

Calcutta Times has come up with a new ad campaign, #NoConditionsApply which is aimed at changing the division of tradition. It has been crafted by ‘FCB Ulka’, which is one of the largest global advertising agency networks. The campaign is based on the 400-year-old tradition of ‘Sindoor Khela’ the last day of the auspicious Durga Pooja, an

Iodex is one of the leading brands in the topical pain relief segment with the range of variants that provide quick and effective relief from head, neck, back, joints and muscular pain. “Iodex maliye kaam pe chaliye”, this is what we have heard from the very beginning of the launch of Iodex brand and it

YouTube is where the world chooses to watch videos. With the most current, comprehensive, and compelling video library on the web uploaded by a diverse set of creators from around the world, YouTube is also where thousands of brands come to connect with their audiences. Online space to place TV commercials is in high demand

Prime Minister Narendra Modi vowed to protect consumer interest, saying a new law is on the anvil that will keep a check on misleading advertisements and will ensure that grievances are being redressed in a time-bound and cost-effective manner. PM Modi inaugurated the International Conference on Consumer Protection for East, South & South-East Asian Countries