People come across various advertisements in their everyday life. Waking up in the morning and freshening ourselves with a newspaper which has priority feature of advertisements on the front page. It doesn’t matter to a brand if people are fooled as long as their marketing strategy succeeds in increasing the sales.
Subvertising is the practice of making spoofs or parodies of corporate or political advertisement.
A subvertising mimics the look and feel of the targeted advertising. It cuts through the hype and glitz of our mediated reality and reveals deeper truths within.
Brandalism is a movement with the stated aim of rebellion against the media giants through public acts of ‘subvertising’.
There are a number of websites and magazines which support subvertisement and keep updating the people about the subvertising movements.
One of the targets of subvertising was Nestle, who is the maker of Kit Kat. They used palm oil from companies that are trashing the Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction.
We all deserve a break – but having one should not involve taking a bite out of Indonesia’s precious rainforest. So the spoof that was created was “Need a break? So does rainforest.”
Another target was Coco-Cola where subvertising mimicked the look and feel of Coco-Cola through a creative in which they showed the side effects of consuming the beverage on a regular basis.
We get so much satisfied by the ads around us that we forget about our present scenarios and adapt to the overwhelming culture around us. Subvertising is here to get people back to the realm of reality.