New law to curb misleading ads

Prime Minister Narendra Modi vowed to protect consumer interest, saying a new law is on the anvil that will keep a check on misleading advertisements and will ensure that grievances are being redressed in a time-bound and cost-effective manner.
  • PM Modi inaugurated the International Conference on Consumer Protection for East, South & South-East Asian Countries in New Delhi on 26th October 2017.
  • While addressing the gathering he discussed the importance of consumer protection and consumer empowerment.
  • Government is coming up with this new law as a replacement of Consumer Protection Act, 1986.
  • This law will provide the consumers an online platform to file their cases from the place of residence rather than from the place of purchase.
  • Stringent provisions are proposed against misleading commercials and a Central Authority will be set up for quick remedial.
  • Laws like this one and GST will help in making the system transparent. People will feel safe before buying any product or service and will be able to rely on the ads.
Consumer protection is the need of the hour. Viewers get trapped through the fake and misleading commercials. This law will help the viewers to develop trust in the media and will save them from falling into the pits of fake ads.


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