PrasarBharti to go digital overseas

India’s public broadcaster PrasarBharati is looking to spread its wings overseas, digitally. They have moved a proposal seeking approval for the launch of ‘Digital PrasarBharati’ as a globally respected digital news platform.
  • The proposal suggested that the digital platform is used to report international news with an Indian perspective to a global audience.
  • The proposed English language digital platform will focus on the global economy, geopolitics, international terror, global crises and soft power.
  • It has proposed that it should be a platform for news items that show India speaking and acting.
  • It has also proposed news items where DPB can control the discourse on environment, nature, animal rights and human rights on their own terms.
The move has been undertaken to create a mindshare for India’s strategic interventions and to challenge the anti-India narrative in foreign media through hard and compelling commentary.
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Puja Sain

Puja Sain37 Posts

I am Puja Sain from Nagpur, having an Engineering background. Currently, I am pursuing Management studies from IBS Mumbai. My area of interest is Media Marketing. I love writing articles and M360° is a platform for me to enhance my writing skills as well as be updated with all the current happenings. I love travelling and exploring different cultures.

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The biggest competition is myself. I am not looking to follow others or pull them down. I am planning to test my own boundaries.


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