India’s public broadcaster PrasarBharati is looking to spread its wings overseas, digitally. They have moved a proposal seeking approval for the launch of ‘Digital PrasarBharati’ as a globally respected digital news platform.
The proposal suggested that the digital platform is used to report international news with an Indian perspective to a global audience.
The proposed English language digital platform will focus on the global economy, geopolitics, international terror, global crises and soft power.
It has proposed that it should be a platform for news items that show India speaking and acting.
It has also proposed news items where DPB can control the discourse on environment, nature, animal rights and human rights on their own terms.
The move has been undertaken to create a mindshare for India’s strategic interventions and to challenge the anti-India narrative in foreign media through hard and compelling commentary.