SOCIAL MEDIA

Effective Ways to Build a Brand on Social Media

Key Takeaways: While social media platforms have become like a second skin to most consumers with each consumer having a presence on multiple platforms to consume the content available, businesses have also taken to social media platforms to increase their reach. But simply having a presence is not sufficient. Businesses must undertake social media brand-building …

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The Twitter Hack

Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting with the backlash that Facebook received in the form of ‘Stop Hate for Profit’ campaign, where big companies and brands started boycotting advertising on Facebook, as a protest to the way Facebook handles hate speech and …

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TikTok and Conservation International’s #SaveOurOceans Campaign

Marine pollution due to plastics is one of the major growing concern of the hour. According to studies, by 2050, there will be more plastic than fishes in the ocean. This has led to various initiatives across the world addressing this crucial environmental challenge. The latest to join the league is TikTok. TikTok along with …

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Social media influencers face a massive backlash from brands

Social media Influencers are ‘people like us’ who post on Instagram, Snapchat, Twitter or Facebook about everything from travel to luxury hotels, from yoga to fitness or fashion to beauty. Top marketers believe consumers are more likely to make a purchase decision based on influencers because of authenticity and affinity.  However, a backlash seems to …

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