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SOCIAL MEDIA Archives -

SOCIAL MEDIA

Instagram Insights – A business analytics tool

Key Takeaways: Once you set up your Instagram business profile and have your products on Instagram it is very important to gain additional insights on the performance of your assets. This article focuses on understanding the use of Business analytics tools – Instagram insights and how their stats can help marketeers formulate their course of …

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Consumer Brand Engagement of Fashion Brands on Social Media Platforms

Key takeaways: Online consumer engagement is becoming very important and the author observes that there seems to be an increasing interest in that topic especially among fashion brands, on social, face Media it is one of the most powerful. The increased knowledge of consumers’ motives to engage with fashion brands social media and their activities …

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INSTAGRAM AND ITS APPLICATION IN SMALL BUSINESSES

Key takeaways Setting up business profiles can be tricky and understanding the basics of Instagram’s methods to optimize your consumer engagement is important before getting into the tips and tricks.  Small businesses should leverage Instagram and the tools it offers through optimization of information and quality they provide to maximize profits  Various digital marketing strategies …

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Effective Ways to Build a Brand on Social Media

Key Takeaways: While social media platforms have become like a second skin to most consumers with each consumer having a presence on multiple platforms to consume the content available, businesses have also taken to social media platforms to increase their reach. But simply having a presence is not sufficient. Businesses must undertake social media brand-building …

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The Twitter Hack

Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting with the backlash that Facebook received in the form of ‘Stop Hate for Profit’ campaign, where big companies and brands started boycotting advertising on Facebook, as a protest to the way Facebook handles hate speech and …

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TikTok and Conservation International’s #SaveOurOceans Campaign

Marine pollution due to plastics is one of the major growing concern of the hour. According to studies, by 2050, there will be more plastic than fishes in the ocean. This has led to various initiatives across the world addressing this crucial environmental challenge. The latest to join the league is TikTok. TikTok along with …

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