Key Takeaways: While social media platforms have become like a second skin to most consumers with each consumer having a presence on multiple platforms to consume the content available, businesses have also taken to social media platforms to increase their reach. But simply having a presence is not sufficient. Businesses must undertake social media brand-building …
Key Takeaways: Social Media Engagement is a measure of the digital conversation between you and your audience. It is the most efficient way to analyze how your content is working. Social media engagement can be improved by asking questions and expressing yourself authentically along with incentives to deliver value for your audience. All it requires …
What is this buzz regarding WhatsApp Privacy Policy happening everywhere? Is it primarily necessary to simply accept these policies or let go of the app? These questions might be running in the mind of every WhatsApp user right now. Facebook is the Parent company of WhatsApp and so this popular messaging app has informed its …
WhatsApp Privacy Policy- Should we or Should we not? Read More »
Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting with the backlash that Facebook received in the form of ‘Stop Hate for Profit’ campaign, where big companies and brands started boycotting advertising on Facebook, as a protest to the way Facebook handles hate speech and …
Marine pollution due to plastics is one of the major growing concern of the hour. According to studies, by 2050, there will be more plastic than fishes in the ocean. This has led to various initiatives across the world addressing this crucial environmental challenge. The latest to join the league is TikTok. TikTok along with …
TikTok and Conservation International’s #SaveOurOceans Campaign Read More »
Social Media is the most promising way of creating Goodwill. Facebook had been ruling the Social Media platform ever since. Along with being able to help create a name for the company, social media can also bring that name down. Anyone and everyone can use this mode of media to either make a fortune out …
While social media is a powerful tool to reach your target audience at lesser costs, it also harbours a dark side where things can balloon out of proportion very quickly. An appropriate recent example would involve Airtel, where a customer posted a complaint on Twitter and received a response from Shoaib, an Airtel service representative. …
Lessons in Social Media crisis management from Airtel Read More »
Social media Influencers are ‘people like us’ who post on Instagram, Snapchat, Twitter or Facebook about everything from travel to luxury hotels, from yoga to fitness or fashion to beauty. Top marketers believe consumers are more likely to make a purchase decision based on influencers because of authenticity and affinity. However, a backlash seems to …
Social media influencers face a massive backlash from brands Read More »
90’s was the time when Indian kids would wait in long queues in front of cybercafé just to play their favourite video game on the computer. Back then, the options were very limited, no WhatsApp or YouTube and even the internet was limited. And now a part of that nostalgic recollection faded a tad more. …
Goodbye, Yahoo Messenger! Thanks for the memories’ Read More »
For the first time, YouTube has made changes to its logo along with adding features that will help its interface be more user friendly. Let us observe what the changes are and what are their advantages as well as the company’s motive. The updated logo consists of the YouTube icon – a red tube with …
