Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting with the backlash that Facebook received in the form of ‘Stop Hate for Profit’ campaign, where big companies and brands started boycotting advertising on Facebook, as a protest to the way Facebook handles hate speech and …
Marine pollution due to plastics is one of the major growing concern of the hour. According to studies, by 2050, there will be more plastic than fishes in the ocean. This has led to various initiatives across the world addressing this crucial environmental challenge. The latest to join the league is TikTok. TikTok along with …
TikTok and Conservation International’s #SaveOurOceans Campaign Read More »
Social Media is the most promising way of creating Goodwill. Facebook had been ruling the Social Media platform ever since. Along with being able to help create a name for the company, social media can also bring that name down. Anyone and everyone can use this mode of media to either make a fortune out …
While social media is a powerful tool to reach your target audience at lesser costs, it also harbours a dark side where things can balloon out of proportion very quickly. An appropriate recent example would involve Airtel, where a customer posted a complaint on Twitter and received a response from Shoaib, an Airtel service representative. …
Lessons in Social Media crisis management from Airtel Read More »
Social media Influencers are ‘people like us’ who post on Instagram, Snapchat, Twitter or Facebook about everything from travel to luxury hotels, from yoga to fitness or fashion to beauty. Top marketers believe consumers are more likely to make a purchase decision based on influencers because of authenticity and affinity. However, a backlash seems to …
Social media influencers face a massive backlash from brands Read More »
90’s was the time when Indian kids would wait in long queues in front of cybercafé just to play their favourite video game on the computer. Back then, the options were very limited, no WhatsApp or YouTube and even the internet was limited. And now a part of that nostalgic recollection faded a tad more. …
Goodbye, Yahoo Messenger! Thanks for the memories’ Read More »
For the first time, YouTube has made changes to its logo along with adding features that will help its interface be more user friendly. Let us observe what the changes are and what are their advantages as well as the company’s motive. The updated logo consists of the YouTube icon – a red tube with …
India’s public broadcaster PrasarBharati is looking to spread its wings overseas, digitally. They have moved a proposal seeking approval for the launch of ‘Digital PrasarBharati’ as a globally respected digital news platform. The proposal suggested that the digital platform is used to report international news with an Indian perspective to a global audience. The proposed English language …
For most of my childhood I have feared the Police force, and who wouldn’t? Cinema and news reports across the 90’s created a perception that when in trouble approaching the police (let me put it mildly) should be your last resort. Corruption, harassment, inefficiency or unfit police officers these were the traits that were a …
Giving your Brand a Face lift, the Mumbai Police way! Read More »
India is country where we find diversity in diet, language and culture. So the one size fits all approach can be implemented to a certain extent and social media platforms are helping brands to overcome these challenges. The new internet users in India are coming from smaller towns that are not that comfortable with English …
Here’s how regional brands are using social media to get maximum bang for their buck. Read More »
