Key Takeaways: Once you set up your Instagram business profile and have your products on Instagram it is very important to gain additional insights on the performance of your assets. This article focuses on understanding the use of Business analytics tools – Instagram insights and how their stats can help marketeers formulate their course of …
Key takeaways: Understanding the concept of meme and meme culture The components and the process of how meme marketing works Applications of those concepts are mentioned Examples of meme marketing What is a meme? Memes are the simplest modes to send across your message in an attractive way! the aspect of a culture or a …
Key takeaways: Online consumer engagement is becoming very important and the author observes that there seems to be an increasing interest in that topic especially among fashion brands, on social, face Media it is one of the most powerful. The increased knowledge of consumers’ motives to engage with fashion brands social media and their activities …
Consumer Brand Engagement of Fashion Brands on Social Media Platforms Read More »
Key takeaways Setting up business profiles can be tricky and understanding the basics of Instagram’s methods to optimize your consumer engagement is important before getting into the tips and tricks. Small businesses should leverage Instagram and the tools it offers through optimization of information and quality they provide to maximize profits Various digital marketing strategies …
INSTAGRAM AND ITS APPLICATION IN SMALL BUSINESSES Read More »
Key Takeaways: While social media platforms have become like a second skin to most consumers with each consumer having a presence on multiple platforms to consume the content available, businesses have also taken to social media platforms to increase their reach. But simply having a presence is not sufficient. Businesses must undertake social media brand-building …
Key Takeaways: Social Media Engagement is a measure of the digital conversation between you and your audience. It is the most efficient way to analyze how your content is working. Social media engagement can be improved by asking questions and expressing yourself authentically along with incentives to deliver value for your audience. All it requires …
What is this buzz regarding WhatsApp Privacy Policy happening everywhere? Is it primarily necessary to simply accept these policies or let go of the app? These questions might be running in the mind of every WhatsApp user right now. Facebook is the Parent company of WhatsApp and so this popular messaging app has informed its …
WhatsApp Privacy Policy- Should we or Should we not? Read More »
Social media has been in headlines for past couple of weeks that too not for some good reasons. Starting with the backlash that Facebook received in the form of ‘Stop Hate for Profit’ campaign, where big companies and brands started boycotting advertising on Facebook, as a protest to the way Facebook handles hate speech and …
Marine pollution due to plastics is one of the major growing concern of the hour. According to studies, by 2050, there will be more plastic than fishes in the ocean. This has led to various initiatives across the world addressing this crucial environmental challenge. The latest to join the league is TikTok. TikTok along with …
TikTok and Conservation International’s #SaveOurOceans Campaign Read More »
Social Media is the most promising way of creating Goodwill. Facebook had been ruling the Social Media platform ever since. Along with being able to help create a name for the company, social media can also bring that name down. Anyone and everyone can use this mode of media to either make a fortune out …
