SOCIAL MEDIA

TikTok and Conservation International’s #SaveOurOceans Campaign

Marine pollution due to plastics is one of the major growing concern of the hour. According to studies, by 2050, there will be more plastic than fishes in the ocean. This has led to various initiatives across the world addressing this crucial environmental challenge. The latest to join the league is TikTok. TikTok along with …

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Lessons in Social Media crisis management from Airtel

While social media is a powerful tool to reach your target audience at lesser costs, it also harbours a dark side where things can balloon out of proportion very quickly. An appropriate recent example would involve Airtel, where a customer posted a complaint on Twitter and received a response from Shoaib, an Airtel service representative. …

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Social media influencers face a massive backlash from brands

Social media Influencers are ‘people like us’ who post on Instagram, Snapchat, Twitter or Facebook about everything from travel to luxury hotels, from yoga to fitness or fashion to beauty. Top marketers believe consumers are more likely to make a purchase decision based on influencers because of authenticity and affinity.  However, a backlash seems to …

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PrasarBharti to go digital overseas

India’s public broadcaster PrasarBharati is looking to spread its wings overseas, digitally. They have moved a proposal seeking approval for the launch of ‘Digital PrasarBharati’ as a globally respected digital news platform. The proposal suggested that the digital platform is used to report international news with an Indian perspective to a global audience. The proposed English language …

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Giving your Brand a Face lift, the Mumbai Police way!

For most of my childhood I have feared the Police force, and who wouldn’t? Cinema and news reports across the 90’s created a perception that when in trouble approaching the police (let me put it mildly) should be your last resort. Corruption, harassment, inefficiency or unfit police officers these were the traits that were a …

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Here’s how regional brands are using social media to get maximum bang for their buck.

India is country where we find diversity in diet, language and culture. So the one size fits all approach can be implemented to a certain extent and social media platforms are helping brands to overcome these challenges. The new internet users in India are coming from smaller towns that are not that comfortable with English …

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