SOCIAL MEDIA

Why nobody wants to head Facebook in India

Social Media is the most promising way of creating Goodwill. Facebook had been ruling the Social Media platform ever since. Along with being able to help create a name for…

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Lessons in Social Media crisis management from Airtel

While social media is a powerful tool to reach your target audience at lesser costs, it also harbours a dark side where things can balloon out of proportion very quickly….

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Social media influencers face a massive backlash from brands

Social media Influencers are ‘people like us’ who post on Instagram, Snapchat, Twitter or Facebook about everything from travel to luxury hotels, from yoga to fitness or fashion to beauty….

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Goodbye, Yahoo Messenger! Thanks for the memories’  

90’s was the time when Indian kids would wait in long queues in front of cybercafé just to play their favourite video game on the computer. Back then, the options…

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YouTube makes a big change to its logo

For the first time, YouTube has made changes to its logo along with adding features that will help its interface be more user friendly. Let us observe what the changes…

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PrasarBharti to go digital overseas

India’s public broadcaster PrasarBharati is looking to spread its wings overseas, digitally. They have moved a proposal seeking approval for the launch of ‘Digital PrasarBharati’ as a globally respected digital news platform….

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Giving your Brand a Face lift, the Mumbai Police way!

For most of my childhood I have feared the Police force, and who wouldn’t? Cinema and news reports across the 90’s created a perception that when in trouble approaching the…

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Here’s how regional brands are using social media to get maximum bang for their buck.

India is country where we find diversity in diet, language and culture. So the one size fits all approach can be implemented to a certain extent and social media platforms…

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Which type of Facebook user are you?

“What is it about this social-media platform that has taken over the world,” lead author Tom Robinson, Professor at the Brigham Young University to conduct a research and identify the…

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Election Commission of India Partners with Facebook for Nationwide Voter Registration Reminder

With over 180 million people in India on Facebook, the ‘Register Now’ button is designed to encourage Indian citizens to register themselves with the Election Commission of India. Starting from…

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