SOCIAL MEDIA

While social media is a powerful tool to reach your target audience at lesser costs, it also harbours a dark side where things can balloon out of proportion very quickly. An appropriate recent example would involve Airtel, where a customer posted a complaint on Twitter and received a response from Shoaib, an Airtel service representative. […]

Social media Influencers are ‘people like us’ who post on Instagram, Snapchat, Twitter or Facebook about everything from travel to luxury hotels, from yoga to fitness or fashion to beauty. Top marketers believe consumers are more likely to make a purchase decision based on influencers because of authenticity and affinity.  However, a backlash seems to

90’s was the time when Indian kids would wait in long queues in front of cybercafé just to play their favourite video game on the computer. Back then, the options were very limited, no WhatsApp or YouTube and even the internet was limited. And now a part of that nostalgic recollection faded a tad more.

For the first time, YouTube has made changes to its logo along with adding features that will help its interface be more user friendly. Let us observe what the changes are and what are their advantages as well as the company’s motive. The updated logo consists of the YouTube icon – a red tube with

India’s public broadcaster PrasarBharati is looking to spread its wings overseas, digitally. They have moved a proposal seeking approval for the launch of ‘Digital PrasarBharati’ as a globally respected digital news platform. The proposal suggested that the digital platform is used to report international news with an Indian perspective to a global audience. The proposed English language

For most of my childhood I have feared the Police force, and who wouldn’t? Cinema and news reports across the 90’s created a perception that when in trouble approaching the police (let me put it mildly) should be your last resort. Corruption, harassment, inefficiency or unfit police officers these were the traits that were a

India is country where we find diversity in diet, language and culture. So the one size fits all approach can be implemented to a certain extent and social media platforms are helping brands to overcome these challenges. The new internet users in India are coming from smaller towns that are not that comfortable with English

“What is it about this social-media platform that has taken over the world,” lead author Tom Robinson, Professor at the Brigham Young University to conduct a research and identify the reasons why users log on to the site. They found four categories of Facebook users: relationship builders, town criers, selfies and window shoppers. Relationship builders

With over 180 million people in India on Facebook, the ‘Register Now’ button is designed to encourage Indian citizens to register themselves with the Election Commission of India. Starting from 1st July till 4th July, the voter registration reminder will be sent to people on Facebook in India who are eligible to vote. The reminder

Twitter has rolled out its new, customizable Direct Messaging Card, catering to the businesses to promote share bots and other customer experiences built in Direct Messages. Direct Messaging Card helps the brand create rich and personalized experiences to deepen relationships with the customers. With this new card, Twitter aims at helping businesses drive discovery of