SOCIAL MEDIA

Here’s how regional brands are using social media to get maximum bang for their buck.

India is country where we find diversity in diet, language and culture. So the one size fits all approach can be implemented to a certain extent and social media platforms are helping brands to overcome these challenges. The new internet users in India are coming from smaller towns that are not that comfortable with English …

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Election Commission of India Partners with Facebook for Nationwide Voter Registration Reminder

With over 180 million people in India on Facebook, the ‘Register Now’ button is designed to encourage Indian citizens to register themselves with the Election Commission of India. Starting from 1st July till 4th July, the voter registration reminder will be sent to people on Facebook in India who are eligible to vote. The reminder …

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Twitter Launches Direct Messaging Card for Brands

Twitter has rolled out its new, customizable Direct Messaging Card, catering to the businesses to promote share bots and other customer experiences built in Direct Messages. Direct Messaging Card helps the brand create rich and personalized experiences to deepen relationships with the customers. With this new card, Twitter aims at helping businesses drive discovery of …

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How Oracle is helping Twitter connect advertisers with the right audience

86% of Twitter’s revenue in last quarter came from advertising promoted tweets. Promoted tweets are purchased by the advertisers. Oracle front end cloud provides connectivity between advertisers and target audience. “Oracle’s Data Cloud gives us better targeting to deliver better returns to advertisers”, Pietsch told the media at Oracle’s headquarters. “If you were BMW and …

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Twitter, Bloomberg team up for streaming news channel 

Twitter is launching a 24-hour streaming news channel in partnership with the Bloomberg Media, in the expansion of Twitter’s video operations. With this new network, they are setting out to reinvent the digital breaking news experience for the global news consumer who wants and needs more than what’s available. Twitter’s user growth has stalled in …

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Go hands-free: New WhatsApp update for iOS allows Siri to read out messages 

Bearing version number 2.17.20, the new WhatsApp update introduces the ability to make Siri read out the latest WhatsApp messages received by the user.  After the update, users can have Siri read their messages by saying, “Hey Siri, and ask, Read my last WhatsApp message.”  Once the command is given, Siri will tell the user …

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