SOCIAL MEDIA

Twitter Launches New Tool to Help Brands Use Location Data

Twitter is one of the ways to easily get some customer service by simply tweeting, which can often get a faster response than finding a customer support number or using email. Twitter has launched a new tool, allowing brands to request & share location data with users via direct messages in order to provide better customer service. …

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Twitter adds a new ‘pre-roll ads’ feature to Periscope

Video has become an important channel for publishers,brands and creator to reach audience. Twitter has now introduced a feature called ‘pre-roll ads’ on Periscope video to monetize from advertising. This will enable brands to merge message and broadcast within Twitter. Consumers can watch these videos on the top when they scroll publisher’s page. This will …

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Snapchat beats Facebook to become most-searched app on iOS App Store

Evan Spiegel led social media company Snapchat Inc. has abled to reach the milestone as the most searched app on iOS App store. The company provides its user with a new way of messaging and connecting with other socially through “snaps”. The young company, founded in 2012, went public earlier this month. Last year it …

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