SOCIAL MEDIA

India is country where we find diversity in diet, language and culture. So the one size fits all approach can be implemented to a certain extent and social media platforms are helping brands to overcome these challenges. The new internet users in India are coming from smaller towns that are not that comfortable with English […]

“What is it about this social-media platform that has taken over the world,” lead author Tom Robinson, Professor at the Brigham Young University to conduct a research and identify the reasons why users log on to the site. They found four categories of Facebook users: relationship builders, town criers, selfies and window shoppers. Relationship builders

With over 180 million people in India on Facebook, the ‘Register Now’ button is designed to encourage Indian citizens to register themselves with the Election Commission of India. Starting from 1st July till 4th July, the voter registration reminder will be sent to people on Facebook in India who are eligible to vote. The reminder

Twitter has rolled out its new, customizable Direct Messaging Card, catering to the businesses to promote share bots and other customer experiences built in Direct Messages. Direct Messaging Card helps the brand create rich and personalized experiences to deepen relationships with the customers. With this new card, Twitter aims at helping businesses drive discovery of

86% of Twitter’s revenue in last quarter came from advertising promoted tweets. Promoted tweets are purchased by the advertisers. Oracle front end cloud provides connectivity between advertisers and target audience. “Oracle’s Data Cloud gives us better targeting to deliver better returns to advertisers”, Pietsch told the media at Oracle’s headquarters. “If you were BMW and