For the first time, YouTube has made changes to its logo along with adding features that will help its interface be more user friendly. Let us observe what the changes are and what are their advantages as well as the company’s motive.
The updated logo consists of the YouTube icon – a red tube with a white screen and a red play button – followed by the YouTube wordmark in black. The logo also has a new typeface and colour scheme. Logos are an essential part of branding and what the consumer uses to differentiate the brand from others.
New logo allows for a more flexible design that works better across a variety of devices, because when space is limited, the brightened icon can be used as an abbreviated logo, which can be seen more easily.
YouTube is no longer just a singular website supporting video, but a suite of different apps that span across multiple platforms for everyone from music fans and TV lovers to gamers. Cleaner redesign, where the header is now white and the navigation tabs have been moved to the bottom. This makes the tabs easier to reach with your thumbs.
The app will introduce various playback controls too, including one that uses gestures. In the future, you will be able to jump between videos by swiping left to watch the previous video, or right to watch the next one.
It will eventually allow users to speed up and slow down video playbacks too, similar to what you can already do on desktop.
By introducing said features, the company hopes to bring a new level of functionality and a more consistent look across their desktop and mobile experiences.