PepsiCo launches Mirinda Joosy

PepsiCo India launched its all new product, Mirinda Joosy exclusively in Chennai on 29th November, Wednesday.
  • PepsiCo India has touched another milestone by launching Mirinda Joosy, a fizzy drink and this launch enhances its journey of sourcing fruit pulp from India.
  • The new product is a portfolio expansion of the company’s popular fruit flavoured beverage brand Mirinda, which is one of the eight brands with highest gross profit.
  • The launch of Mirinda Joosy continues PepsiCo’s promise to prioritize lower-calorie, lower-sugar beverage options and is accordance with its 2025 goals where the aim was that at least two-thirds of PepsiCo’s global beverage portfolio volume would contain 100 calories or fewer from added sugars.
  • The Mirinda Joosy contains orange fruit juice sourced from Indian
    Mirinda contains fun and bubbly taste combined with the unique tangy taste of Indian Oranges, with lower-sugar and lower-calories.
  • Sweetened with Stevia and at 70 calories per serving (250 ml), Mirinda Joosy has 50 per cent reduced sugar than normal Mirinda.
  • PepsiCo has partnered with government in order to expand the market of carbonated drinks and for developing India’s citrus ecosystem
  • Mirinda Joosy will be available in Tamil Nadu and is priced at Rs. 35 per 500ml bottle.
The company has half-a-dozen brands in the low sugar beverage category. The company is looking to expand the category and products like Mirinda Joosy in that direction. However, the category is still nascent and contributes less than 10 per cent of total sales for now.

13 thoughts on “PepsiCo launches Mirinda Joosy”

  1. Ciesze sie z jego sukcesow, kazdy jest okupiony potezna praca, sercem i wysilkiem. Na drodze chwaly i slawy zachowaj incognito.

  2. Ive been meaning to read this and just never acquired a chance. Its an issue that Im extremely interested in, I just started reading and Im glad I did. Youre a excellent blogger, 1 of the finest that Ive seen. This weblog undoubtedly has some information and facts on topic that I just wasnt aware of. Thanks for bringing this stuff to light.

  3. Thanks for taking the time to debate this, I feel strongly about it and love learning more on this topic. If potential, as you achieve expertise, would you thoughts updating your blog with extra data? This can be very useful for me.

  4. Its perfect time to make some plans for the future and its time to be happy. Ive read this post and if I could I want to suggest you few interesting things or tips. Perhaps you can write next articles referring to this article. I desire to read even more things about it!

  5. Several with the points associated with this blog publish are generally advantageous nonetheless had me personally wanting to know, did they critically suggest that? 1 point Ive got to say is your writing expertise are excellent and Ill be returning back again for any brand-new blog publish you come up with, you might probably have a brand-new supporter. I book marked your blog for reference.

  6. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is fundamental and everything. However think about if you added some great photos or video clips to give your posts more, “pop”! Your content is excellent but with pics and clips, this blog could definitely be one of the best in its field. Good blog!

Leave a Comment

Your email address will not be published.