SOCIAL MEDIA

WhatsApp all set to launch P2P payment services in India?

WhatsApp may launch a peer-to-peer payment system in India and is likely to be powered by the Unified Payments Interface (UPI). India’s most popular messenger service announced that it had crossed 200 million monthly active users in India and a payment system integrated into the app would be a significant update and could open up […]

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Twitter adds a new ‘pre-roll ads’ feature to Periscope

Video has become an important channel for publishers,brands and creator to reach audience. Twitter has now introduced a feature called ‘pre-roll ads’ on Periscope video to monetize from advertising. This will enable brands to merge message and broadcast within Twitter. Consumers can watch these videos on the top when they scroll publisher’s page. This will

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Snapchat beats Facebook to become most-searched app on iOS App Store

Evan Spiegel led social media company Snapchat Inc. has abled to reach the milestone as the most searched app on iOS App store. The company provides its user with a new way of messaging and connecting with other socially through “snaps”. The young company, founded in 2012, went public earlier this month. Last year it

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