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Which type of Facebook user are you? -

Which type of Facebook user are you?

  • “What is it about this social-media platform that has taken over the world,” lead author Tom Robinson, Professor at the Brigham Young University to conduct a research and identify the reasons why users log on to the site.
  • They found four categories of Facebook users: relationship builders, town criers, selfies and window shoppers.
  • Relationship builders post, respond to others’ posts and use additional Facebook features primarily in an attempt to fortify relationships that exist beyond their virtual world.
  • Town criers, on the other hand, are unconcerned with sharing photos, stories or other information about themselves, they instead “want to inform everybody about what’s going on”. They push out information.
  • People in the selfies category use Facebook to promote themselves. They too post pictures, videos and text updates, but are focused on getting attention, likes and comments.The more ‘likes’ they receive, the more they feel approved by their peers.
  • Window shoppers, like town criers, feel a sense of social obligation to be on Facebook but rarely post personal information.These users want to see what other people are doing. It’s the social-media equivalent of people watching.
  • These findings increase understanding of online usage, even addiction, and will help cater future social networks to specific users.


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