How Oracle is helping Twitter connect advertisers with the right audience

  • 86% of Twitter’s revenue in last quarter came from advertising promoted tweets.
  • Promoted tweets are purchased by the advertisers.
  • Oracle front end cloud provides connectivity between advertisers and target audience.
  • “Oracle’s Data Cloud gives us better targeting to deliver better returns to advertisers”, Pietsch told the media at Oracle’s headquarters.
  • “If you were BMW and you wanted to reach Mercedes’ owners on our platform, it would be great to be able to serve them an advertisement,” Pietsch told the media.

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