86% of Twitter’s revenue in last quarter came from advertising promoted tweets.
Promoted tweets are purchased by the advertisers.
Oracle front end cloud provides connectivity between advertisers and target audience.
“Oracle’s Data Cloud gives us better targeting to deliver better returns to advertisers”, Pietsch told the media at Oracle’s headquarters.
“If you were BMW and you wanted to reach Mercedes’ owners on our platform, it would be great to be able to serve them an advertisement,” Pietsch told the media.
