LG Electronics is going online with a line-up of television, refrigerator and washing machine models that it will sell exclusively on ecommerce portals.
The company, which will also give a thrust to selling smartphones on these digital marketplaces, plans to partner Amazon, Flipkart and Paytm under its online sales strategy.
The South Korean major also plans to integrate its 680-odd exclusive brand stores with the ecommerce marketplaces whereby products ordered online will be supplied to the consumer from a nearby offline store to ensure faster delivery and that there are no damages in transit.
LG’s brand stores can play a big role on this and also offer the touch-and-feel experience for the consumers.
There could be some benefits for consumers buying online, such as discount or additional warranty.
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