Twitter is launching a 24-hour streaming news channel in partnership with the Bloomberg Media, in the expansion of Twitter’s video operations.
With this new network, they are setting out to reinvent the digital breaking news experience for the global news consumer who wants and needs more than what’s available.
Twitter’s user growth has stalled in the past few quarters and the company has been trying to convince advertisers that it will strengthen its user base.
As part of its efforts, it has updated its product offerings including live video broadcasts from its app and launched new features to attract users.
Twitter already offers some live video news through a partnership with the streaming application Cheddar. It had rights last year to stream some National Football League games but lost that for the upcoming season to Amazon.
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