Twitter, Bloomberg team up for streaming news channel 

  • Twitter is launching a 24-hour streaming news channel in partnership with the Bloomberg Media, in the expansion of Twitter’s video operations.
  • With this new network, they are setting out to reinvent the digital breaking news experience for the global news consumer who wants and needs more than what’s available.
  • Twitter’s user growth has stalled in the past few quarters and the company has been trying to convince advertisers that it will strengthen its user base.
  • As part of its efforts, it has updated its product offerings including live video broadcasts from its app and launched new features to attract users.
  • Twitter already offers some live video news through a partnership with the streaming application Cheddar. It had rights last year to stream some National Football League games but lost that for the upcoming season to Amazon. 
http://bit.ly/2pdWROA

 

 

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Kartik Deshpande

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Yash Rathod

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