Twitter Launches Direct Messaging Card for Brands

  • Twitter has rolled out its new, customizable Direct Messaging Card, catering to the businesses to promote share bots and other customer experiences built in Direct Messages.
  • Direct Messaging Card helps the brand create rich and personalized experiences to deepen relationships with the customers.
  • With this new card, Twitter aims at helping businesses drive discovery of such experiences- both through Promoted Tweets and organic sharing.
  • With the help of a Direct Messaging Card, businesses can capture people’s attention with an engaging image or video creatives along with four fully customizable call-to-action buttons.
  • With Direct Message Cards running in Promoted Tweet campaigns, businesses can leverage Twitter Ads’ full targeting suite to find a relevant audience to pull into personalized conversations at scale.
  • Businesses can also turn their audience into advocates by encouraging them to share the experience in their own voice through a Tweet.
  • Several brands from across the world are launching Promoted Tweet campaigns using the Direct Message Card this week to drive discovery of the experiences they have built.
  • Patron Tequila, a spirits brands, is using the Direct Message Card to entice people to engage with their messaging bot — Bot-Tender — which creates personalized cocktail recommendations based on responses to questions around occasion, flavor, and even emoji.


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