Twitter has rolled out its new, customizable Direct Messaging Card, catering to the businesses to promote share bots and other customer experiences built in Direct Messages.
Direct Messaging Card helps the brand create rich and personalized experiences to deepen relationships with the customers.
With this new card, Twitter aims at helping businesses drive discovery of such experiences- both through Promoted Tweets and organic sharing.
With the help of a Direct Messaging Card, businesses can capture people’s attention with an engaging image or video creatives along with four fully customizable call-to-action buttons.
With Direct Message Cards running in Promoted Tweet campaigns, businesses can leverage Twitter Ads’ full targeting suite to find a relevant audience to pull into personalized conversations at scale.
Businesses can also turn their audience into advocates by encouraging them to share the experience in their own voice through a Tweet.
Several brands from across the world are launching Promoted Tweet campaigns using the Direct Message Card this week to drive discovery of the experiences they have built.
Patron Tequila, a spirits brands, is using the Direct Message Card to entice people to engage with their messaging bot — Bot-Tender — which creates personalized cocktail recommendations based on responses to questions around occasion, flavor, and even emoji.
