Global Eyewear brand Nova Eyewear forays into India Market

  • Nova, the global eye-wear brand from Vision Rx Lab has forayed into the vast consumer segment in India.
  • Available in more than 45 countries worldwide, the brand has achieved a strong foothold in B2B segment internationally.
  • Nova offers a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, power sunglasses and swimming goggles.
  • The brand ‘Nova’ mounts the best of two domains where world-class vision correction technology lenses meet the fashionable frames and sunglasses.
  • This brand philosophy was perfectly summed up in the baseline Vision Meets Fashion for their exclusive streaming of ‘Nova: Vision Meets Fashion’ film in YouTube for promotions.


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