Star India Launches Star Sports Tamil, Launches 360 Degree Marketing Campaign to Promote it

  • Star India’s sports network Star Sports has announced the launch of Star Sports Tamil, the country’s first dedicated Tamil sports channel.
  • The channel has a rich calendar of sports – starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), VIVO Pro Kabaddi Season 5 and Hero ISL.
  • The channel would provide curated Tamil content localized to Tamil Super Stars – R. Ashwin, M S Dhoni, TNPL Stars, and Stars from Chennaiyin FC.
  • A 360-degree marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel.
  • A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC.
  • The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital, and OOH.
  • Mahendra Singh Dhoni – Tamil Nadu’s favourite cricketer and Indian sports icon, a Star Sports ambassador, is featuring prominently in the campaign.
  • Star Sports Tamil will be available on leading DTH/cable operators across Tamil Nadu as well as rest of India.


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