Star India’s sports network Star Sports has announced the launch of Star Sports Tamil, the country’s first dedicated Tamil sports channel.
The channel has a rich calendar of sports – starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), VIVO Pro Kabaddi Season 5 and Hero ISL.
The channel would provide curated Tamil content localized to Tamil Super Stars – R. Ashwin, M S Dhoni, TNPL Stars, and Stars from Chennaiyin FC.
A 360-degree marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel.
A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC.
The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital, and OOH.
Mahendra Singh Dhoni – Tamil Nadu’s favourite cricketer and Indian sports icon, a Star Sports ambassador, is featuring prominently in the campaign.
Star Sports Tamil will be available on leading DTH/cable operators across Tamil Nadu as well as rest of India.
Thanks for the article post.Really thank you! Keep writing.