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Baba Ramdev’s dream accomplishment – Patanjali Ayurved Ltd has been ordered to stop airing advertisements to promote its brand of Chyawanprash, after its rival brand Dabur.
It all started when Patanjali posted an advertisement on social media wherein they indirectly targeted Dabur by posting a picture of its product with similar packaging, blurring the name and content.
The impugned advertisement was uploaded on Facebook page and on the YouTube channel of Patanjali.
Dabur also alleged that the advertisement caused an irreparable and incalculable loss under the head “illegal trade activity”
With this case against Dabur, Patanjali has taken a back leash and hopefully will come out with a different advertising concept without hurting the sentiments of other brands.