YouTube is where the world chooses to watch videos. With the most current, comprehensive, and compelling video library on the web uploaded by a diverse set of creators from around the world, YouTube is also where thousands of brands come to connect with their audiences.
Online space to place TV commercials is in high demand and low supply, making it difficult for the brands to ignore YouTube. This is the reason many companies have adopted screening technology so as to better dictate and monitor where ads run.
Recently, many big brands like Mondelez, Mars, Adidas etc., have pulled advertising from YouTube. This incident took place after Britain’s Times found the video-sharing site was showing clips of children wearing inappropriate dresses.
Companies like chocolate manufacturer ‘Mars’ and maker of Smirnoff Vodka and Johnnie Walker whisky ‘Diageo’, have pulled back from Google Ads as well as YouTube and suspended their online ads until better safeguards are in place. More companies including Amazon and eBay are thought to be reviewing their positions too. That could amount to millions of pounds in lost advertising revenue.
Johanna Wright, YouTube’s vice president of product management, promised tougher application of its user guidelines, removing inappropriate ads targeting families, blocking inappropriate comments on videos featuring minors and providing further guidance for creators of family-friendly content.