Iodex’s Thodi Himmat, Thoda Iodex campaign aims to help women stretch beyond their limit

Iodex is one of the leading brands in the topical pain relief segment with the range of variants that provide quick and effective relief from head, neck, back, joints and muscular pain.
  • “Iodex maliye kaam pe chaliye”, this is what we have heard from the very beginning of the launch of Iodex brand and it has created the image of being the best pain relief balm across the whole country
  • In 2015 it again came with a new pack and sharper proposition of “Badan Ke Har Dard Ke Liye, Sirf Iodex”(Iodex for Every Pain in the Body).
  • And now it is attracting the target customers which are the women by its new campaign “THODI HIMMAT, THODA IODEX”.
  • Women not only give their 100% to their family but also give 110%to do something extra to support the family and while doing this pain is unavoidable and for that Iodex is there
  • With its new ad, Iodex wants to convey that as being the backbone of every family the only thing they need it little courage and a little Iodex.
With its new campaign Iodex is looking to retain its number one spot as there are many competitors in the market like moov, volini etc. and whether the new campaign is going to increase the business or not it’s the question for the future but according to Iodex they have targeted the right audience with a clear message.

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