Game of Promotions: How Game of Thrones is promoted globally

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The Army of the dead is marching and this time war is in Central London. Game of Thrones promoted itself on the streets of London which was led by Night King.
  • The fantasy drama, “Game of Thrones” brought their reel life character of White Walkers to real life.
  • In Moscow, a special screening happened in the metro.
  • The PR agency created such an event which took 8 weeks to make their costumes and 4 hours for every actor’s makeup.
  • White Walkers were seen near Oxford Circus, Tower bridge, The Tower of London and Buckingham palace.
  • A 66 meter long tapestry describing the 6 seasons of Game of Thrones was showcased at Belfast Ulster’s museum.
  • The application ‘Duolingo’ added a course to learn Valyrian and Dothraki language which is spoken in Game of Thrones.
  • A GotBot was created on messenger to talk about GOT characters.
The promotional events and artificial intelligence used to promote Game of Thrones were able to successfully connect the audience worldwide.
Source: http://bit.ly/2urO515 

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