‘Beauty conscious’ Indian men boost Skincare Indian market

Indian men have gone crazy for their skin and this is the reason for the boom in the skincare market
  • Metro sexuality has allowed men to be conscious about their skin and looks.
  • A variety of grooming products are available for men as well, of which hair colour, skin lightening and oil control products are majorly sold.
  • Beauty and cosmetic market will rise to $20 billion from $6.5 billion as people aspire to look good.
  • The notion of looking more western has made them wish for fairer look.
  • Celebrities attract audiences to buy such products.
These products also boost confidence in Indian men and are a lucrative market for FMCG companies.
Source: http://bit.ly/2uPGY71

 

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