The rollout of GST saw mainstream brands following their age-old mauke pe chauka strategy popularly known as ‘offers and discounts’. Shifting through this deluge of opportunism, and memes of all kinds, are Fintech companies.
Tally Solutions, a pioneer in accounting and business management software, collaborated with Happy mcgarrybowen to launch its first ever campaign for its GST-ready software.
The campaign centres around the message, ‘Tally Hai Toh Tayyar Hain.’ Simply put, the best way to be prepared for GST is with Tally.
The campaign drives home this message across film, print and digital by contrasting different kinds of businessmen and their approaches to GST.
Essentially, it is the difference between those who adapt with times and those who don’t. The tonality of the campaign is light-hearted, yet it drives home a strong message.
