Happy mcgarrybowen, Tally Solutions team up to create campaign for GST-ready software

The rollout of GST saw mainstream brands following their age-old mauke pe chauka strategy popularly known as ‘offers and discounts’. Shifting through this deluge of opportunism, and memes of all kinds, are Fintech companies.
  • Tally Solutions, a pioneer in accounting and business management software, collaborated with Happy mcgarrybowen to launch its first ever campaign for its GST-ready software.
  • The campaign centres around the message, ‘Tally Hai Toh Tayyar Hain.’ Simply put, the best way to be prepared for GST is with Tally.
  • The campaign drives home this message across film, print and digital by contrasting different kinds of businessmen and their approaches to GST.
  • Essentially, it is the difference between those who adapt with times and those who don’t. The tonality of the campaign is light-hearted, yet it drives home a strong message.
Source: http://bit.ly/2v6OIi9

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