Taj to expand portfolio in Safari segment; revamp Jiva Spa brand

  • Taj Hotels, Palaces, Resorts, Safaris is planning to grow in the high-potential adventure & wellness travel segments.
  • The brand which houses four Safari resorts in Madhya Pradesh & one in Nepal is looking to add on new Safari properties.
  • India has a lot of untapped potential for Safari product in the North East & Taj is looking out to grow their footprint.
  • Taj will also be revamping the Jiva Spa brand by taking it to new locations & housing a Jiva Spa showcasing fine-quality products & trained professionals at all the existing resort properties.
  • Taj is also planning to capitalise on the technological front by rolling out digital check-in & check-out through iPads (Currently at The Taj Mahal Palace Hotel & Taj Lands End, Mumbai) across India by March 2018. 
  • Bookings done on official brand sites are witnessing growth with half of the traffic coming through smartphones.
  • Websites with revamped 360° photos & virtual tours, multi-lingual sites (in French, Spanish, German, etc.) & native apps will also be launched soon.
  • Joint marketing campaign is also being developed for properties in Goa, Rajasthan & Kerala.
  • Upcoming launches include a Taj-owned property at Havelock Island in Andaman Island, followed by management contracts in Shimla, Wayanad, Gangtok, Rishikesh & Darjeeling.
Source: http://bit.ly/2uklkEQ

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